Marketing can be expensive, so it is important to make sure your marketing budget is working effectively. To increase business and profits, converting potential customers into actual customers is crucial. Websites consider conversion rates as the … [Read more...] about How To Figure And Increase Conversion Rates
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SEO Is a Must-Have For All Businesses
Modern business owners need to implement search engine optimization into their websites to survive. The days of leaving SEO as an option are long gone as thousands of new websites launch daily. The competition is strong, and today's society is one of … [Read more...] about SEO Is a Must-Have For All Businesses
Sacramento Online Marketing Strategies For Lead Generation
Internet marketing strategies differ considerably, depending on goals, ethics, and numerous other factors. The Internet is an incredibly competitive place and growing increasingly so every day. Small business owners in Sacramento with modest budgets … [Read more...] about Sacramento Online Marketing Strategies For Lead Generation
SEO vs. SMO: What are they and why do they matter?
You’ve likely heard of SEO, but SMO is a relatively new term. We’ll explain the basics of both SEO and SMO and how they can be applied to your marketing strategy. What is SEO? SEO stands for search engine optimization and refers to the practice of … [Read more...] about SEO vs. SMO: What are they and why do they matter?
How to Run a Successful Contest on Social Media
You’ve probably heard that social media contests can be a great way to increase exposure for your brand. In many cases, this is true. A good social media contest allows you to connect with your existing audience in a meaningful way. It provides value … [Read more...] about How to Run a Successful Contest on Social Media
The Basics of Internet Marketing
When it comes to marketing your business online, there are a few basics to consider. You will need to make decisions about how to portray yourself, where you want your brand listed and how you want people to hear about you. In order to understand … [Read more...] about The Basics of Internet Marketing
Building Buzz For Your Sacramento Business
You had a great idea and started a business. You went through all of the work that comes with setting up and preparing a business for launch. You know there are people who want and need your business. So why is no one calling? Possibly, to the dismay … [Read more...] about Building Buzz For Your Sacramento Business
Make Your Brand Stand Out
When it comes down to choosing the products and services we buy, it is quite often determined by one thing: brand. So how do you make your brand stand out? Know your brand Understanding your brand sounds like common sense, … [Read more...] about Make Your Brand Stand Out
The Website Launch Checklist
If you’ve ever launched a website before, you know that there are a lot of moving parts and important steps to take. We’ve compiled this list of steps you’ll need to consider when launching a website. Make a Plan One of the first and most … [Read more...] about The Website Launch Checklist
Social Media For Businesses
With the rise in consumers turning to social media for opinions about companies, it’s is important that businesses are paying attention to their social media presence. The first thought of the business owner is always “where am I going to find the … [Read more...] about Social Media For Businesses
