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Build A Strong Online Presence Using This 3 Pronged Approach

Craig De Borba

Often I get asked by business owners, "how to get people to find me?" and the short answer years ago would have been get ranked in Google. Today the internet is more diverse and people are gathering data from multiple sources. Yelp, LinkedIn, … [Read more...] about Build A Strong Online Presence Using This 3 Pronged Approach

Tips For Launching A Sacramento Business

Craig De Borba

tips for launching a new business in Sacramento.

Internet marketing could be the key to achieving a sustainable startup business in the area, no matter which industry you have chosen. But before you dive headfirst into a marketing initiative, begin with the knowledge of local laws, regulations, and … [Read more...] about Tips For Launching A Sacramento Business

Optimizing Your Social Media Posting Schedule

Craig De Borba

Desktop, laptop and mobile devices can be used for social media posting.

The Ideal Social Media Posting Schedule There’s a fine line between keeping followers informed and annoying them. Unfortunately, that line is most often crossed unaware. For instance, a company might have a social event and hourly live posts during … [Read more...] about Optimizing Your Social Media Posting Schedule

Power Tips for Pay Per Click Advertising

Craig De Borba

What is Pay Per Click Advertising? Pay-per-click (PPC) advertising is a specific model of online marketing in which a company or advertiser pays a publisher when an ad is clicked. It’s used specifically to encourage website traffic, or wherever the … [Read more...] about Power Tips for Pay Per Click Advertising

5 Video Marketing Tips

Craig De Borba

The Truth About Video Marketing Video marketing represents one of the most effective methods of outreach and traffic generation, yet most companies steer clear of the idea. Why? Because video marketing seems like a highly intricate, complex task … [Read more...] about 5 Video Marketing Tips

Top Social Media Tools that will Simplify Your Online Marketing

Craig De Borba

Sacramento social media marketing consultant shares tips on social media tools.

Could your social media marketing use a boost? Are you looking for ways to improve your social media content marketing and free up valuable time? There are many tools online that are designed to help, but it’s not always easy filtering through which … [Read more...] about Top Social Media Tools that will Simplify Your Online Marketing

5 Tips For a Better Holiday Email Campaign

Craig De Borba

The holidays are a great time to reach out and attract attention to your brand, product, or service. However, with countless companies sending emails this time of year, how can you possibly stand out and capture reader attention? We’ve put together 5 … [Read more...] about 5 Tips For a Better Holiday Email Campaign

9 Tips For a Better Stronger Logo

Craig De Borba

A logo is far more important than many people may think. When properly executed, it can be an abbreviated look into the business, and intrigue viewers to want to learn more about the brand. But what makes an effective logo? Here are 9 tips to get you … [Read more...] about 9 Tips For a Better Stronger Logo

Improve Your Sacramento Website’s Speed and Appeal

Craig De Borba

In a world driven by social media, businesses often forget the power of a well-designed website. Social channels are highly effective in reaching out to find new leads, but a website gives your business an online storefront, a central location where … [Read more...] about Improve Your Sacramento Website’s Speed and Appeal

7 Tips For an Effective Call to Action

Craig De Borba

Call-to-action or "CTA" is an instruction to users to prompt an action typically in the form of clicking on a button, calling a number, or watching a video. There are a few key points that are important to keep in mind when creating an effective CTA … [Read more...] about 7 Tips For an Effective Call to Action

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