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How We Were Able to Get Multiple Positions for a Keyword

Craig De Borba

For a lot of business owners SEO is a must-have, they only think about ranking first in the search results. Not many consider the possibility of getting multiple rankings for a keyword, even though there is so much value to be had from snagging several positions of the search engines’ first pages (on top of getting the number 1 position, of course).

In this post, we’re going to look at the other possible ways to get multiple rankings for a keyword.

7 Ways to get into the Google’s first page:

Paid ad (PPC)
Webpage (organic)
Local map listing (organic)
Video (organic)
Press release (organic)
Directory profiles(organic) (this can be any business directory such as Yelp, BBB, Yellowpages, etc.)
Other 3rd party content such as posts on other sites that may be relevant to the target keyword. (organic)

Allow me to share with you several examples where we’ve managed to get multiple rankings on Google’s Search Engine Results Page (SERPs) for a keyword.

Paid + Organic Ranking

There are a few rankings where we did some testing with 3rd party sites. For the keyword California SEO expert, we ranked my LinkedIn profile as well as our main website.

I should also note that we haven’t actively promoted for this keyword (or any keyword) in over a year. Although the actual positions do fluctuate (which is normal), they have been pretty consistent.

In the case of the 3rd party social media profile (LinkedIn), I added the keyword to the URL and then optimized the listing with the keyword (or variant) sprinkled once or twice.

Because these domains are already authoritative within themselves, it won’t be necessary to optimize the page too much.

The next step was to get backlinks to the profile page.

To build links to the profile page, we published an article and a press release where we added a link back to my profile page with some variant of the target keyword or just the brand name (LinkedIn) — again being careful not to over optimize.

Ranking through your local map listing.

In this screenshot, we were able to rank #1 organically in the Local Map section, #1 in the organic search results, and then another spot with a video.

Here’s how we helped one of our client’s (in the legal niche) rank his brand in several positions for a keyword.

Pretty amazing, huh?

Can you imagine how much lead (or sales) you’d be able to generate just by ranking your business in multiple slots of Google’s first page?

Now that you’ve seen how taking several spots on Google’s 1st page is possible, allow me to share with you two of the crucial overarching points that you need to remember when creating profiles on other sites to help your profile rank.

1. Optimize your profiles/pages for the right keywords.

Whether you’re in Linkedin, YouTube or you’re publishing your profile in other third party news sites; you need to optimize your pages for the right keywords.

Of course, we’re not talking about keyword stuffing here. I’m telling you to optimize your pages for the search engines AND your readers at the same time.

In one of the screenshots above, I shared one of our videos that are ranking well in the SERPs.

Notice what I did on the video’s title?

Check out what’s written in the video’s description.

Had I not included these keywords, this video would have never ranked in the search engines.

You’ll notice that I also did the same thing with my Linkedin profile.

When your profiles on authoritative 3rd party websites like Linkedin and Youtube (among other sites) are sprinkled with relevant keywords, then the search engine will know upon crawling your profile’s webpage that it is relevant to the keyword that you optimized it for.

2. Strengthen your web pages’ link portfolio.

Here’s how the process looks from a 30,000 ft perspective.

Step 1: Create profile pages for your brand on several 3rd party sites.

Step 2: Build high-quality links for your profiles.

Step 3: Your profile pages on 3rd party sites will rank for the keyword.

Step 4: You’ll get truckloads of leads and sales.

The point of contention lies in step 2. After all, everyone can create profiles on a bunch of websites — even a five-year-old can do that nowadays. However, building links is where things get tricky.

Here’s the thing: You need to remember that link building is an eat all you can buffet — not a $4 Chik-fil-A sandwich that your 10-year old can devour in minutes. I can talk about link building for weeks and still not be able to cover every nook and cranny that needs to be said about the topic. That being said, instead of going through the nitty gritty of link building, I will share with you the one link building method that is proven and tested to help you rank your web pages.

What link building method am I talking about?

Guest posting, of course.

To help you find relevant websites that you can pitch your guest posts on, you can use these advanced search queries:

“Keyword phrase” inurl:”Guest post”

“Guest post” + “Keyword phrase”

“Submit articles” + “Keyword phrase”

“Write for us” + “Keyword phrase”

The search queries above should bring you websites within your niche that accept guest posts.

Once you’ve put together a list of websites that accepts guest posts from within your niche (or the overlapping niches), then you can start short listing the sites to ensure that you’re only pitching guest posts to high-quality sites.

While there are several elements that you can look into when qualifying a website, for starters, you can look into these two elements:

1. Website traffic (you can use Similarweb.com). As much as possible, I don’t go for websites with less than 10k monthly traffic.

2. The website’s Domain Authority (DA). You can use SEOReviewTools’ free DA checker to view a website’s DA. As much as possible, I don’t go for sites with DAs that are less than 25.

Conclusion

With the points we’ve covered, you now have the necessary elements to get your brand multiple rankings for a keyword on Google’s SERPs.

At this point, the only thing left is for you to take action. After all, no amount of sound advice or expert tips can help you rank your website if you don’t take action on what you’ve learned.

What’s next?

Are you looking for a reliable SEO services, that can help you with ranking your website on the search results? If you answered with a “yes,” then reach out to me using this contact form.

7 Ways to Build Off-Page Backlinks

Craig De Borba

When it comes to a search engine optimization process having a strategy for both on-page and off-page marketing is critical.

On-page SEO strategies refers to everything related to your actual website.

Off-page SEO strategies involve everything outside of your website which points into your project. Following are 7 ways you can create these types of properties.

While off-page properties can lead to rankings for your Website, they can also drive traffic directly from the locations identified into your project. Further, they have ranking factors which means that it is quite possible for you to find these properties on the first page of Google along with your own website and or blog.

3 Easy Ways to Build Your Backlinks

Targeting Low Hanging Fruit

Low hanging fruit involves creating content around a given keyword phrase for your targeted niche. At first glance this might not seem like a link building method and is not a linkbuilding service, but it certainly can be.

Here’s how it works.

First, you create an extremely informative article that is full of great content that your niche will be targeted to. This can include images, video and text plus more with the article part being at least 1500 words or more.

The above is all targeted around a designated low hanging keyword phrase that rankings quickly on Google and your niche will love.

Next, you promote this gem out to your network be it social media your email list or whatever relationship strategy you have built. As your article builds momentum and climbs into position on the search engines other Web masters will find it, love it and link back to it from their own projects.

The result will be highly targeted niche authority web properties automatically creating links for you.

Relationship Building

But why stop there?

As you become aware of these link partners, build relationships of value with them. That could and should include brainstorming new ways that can be of positive influence for both of you as you continue to build your branded backlinks.

While you won’t gain value from the direct reciprocal linking approach, there are other methods such as writing a review article for each other that might work great.

Creating Videos

Who hasn’t heard about the idea of creating YouTube videos and how it can be of great benefit to your success online?

If your building anything on the Web today and not targeting videos with your strategy, I believe you are making a mistake. Sure, we all only have 24 hours in a day and we need to be very selective. Just don’t neglect the power of video marketing if you really want to make a difference for your success on the Web.

3 Less Known but Equally Powerful Places to Build Backlinks

Want even more powerful diversity within your work?

Consider working with the following types of properties.

Answering Questions

We already touched on answering questions within forums but that is just the tip of the iceberg when it comes to this strategy. Many people are answering questions on Quora, eHow and Yahoo Answers as part of their off-page marketing strategies.

Sharing Documents

Another option is to create documents that will resonate with your audience. Make sure the content is 100% unique to you and you’ll be welcomed on such sites as SlideShare.net and Scribd.

Here’s how this works:

Let’s say you wrote a 2,000-word article for your blog. After posting it live, you can pull up a tool like PowerPoint and create a slide presentation which covers 5 to 7 key points about that article. After all, the research is already done.

Once you have the slideshow ready upload it and you have 2 properties working for the price of one. That becomes a win-win situation for you.

Submitting Images

While writing that article mentioned above, did you create some images to share with it?

Hope so.

Images can draw a significant amount of attention if they are done right. Since those images belong to you, why not take time to share them out on image sharing sites?

After all, they are already created. It just makes sense.

Here are 4 to consider using:

Flickr
Tumblr
MediaFire
ShutterFly

Creating Infographics

A step beyond an individual image would be infographics that tell your audience your message in a visually oriented story format. Images are very compelling on the Web and infographics are even more powerful.

Here are three places to consider submitting your infographic properties too.

visual.ly
com/r/Infographics
submitinfographics

And if you need a good infographic creator checkout Canva.

What’s Missing and Why?

There’s a type of property that seems like a “no brainer” to build backlinks from which hasn’t been mentioned so far. It’s called social media:

Popular platforms would include:

Facebook
Twitter
Pinterest
Instagram
LinkedIn
Google Plus

And the list goes on.

Why haven’t I taken time to include these properties in this conversation?

Or perhaps it has something to do with the reiteration of the above position in tweets that were sent out on June 6^th, 2016.

So why pay attention to these types of properties at all?

No reason other than the massive amounts of traffic that can be realized thus.

While realizing organic ranks for your off-page strategies is important, it should not be your only focus. Whatever you can do to drive visitors to your site from other popular locations should be done.

That’s why we highly recommend including social media marketing as part of your off-page strategy.

Concluding Thoughts About Creating External Backlinks for Your Website

Well, there you have it.

A variety of methods for building off-page power to your Website through the power of backlinks. While many properties have been brought forward for your consideration there are always more that can be included.

That’s where you come in.

Which of the properties identified within this article have you used to drive traffic to your web properties?

Which are you going to start using now?

4 On-Page SEO Strategies in 2018

Craig De Borba

blue and white seo word with hand — Craft perfect titles for enhanced SEO and increase click through in the search engines in 2018.

The world of search, especially Google search, has seen significant changes since its launch on September 4, 1998. With each update, Google comes closer and closer to delivering its viewers exactly what they want on the first page of most any search results.

So how do you, as a professional marketer appease the Google gods in-order to secure your ranks desired within today’s search results?

If your answer revolves around using outdated methods that used to work, then you lose. That’s why you want to be sure to target what Google wants today within each post you send into their index.

FIX #1: Crafting Your Pages Title

Page titles used to be all about getting your keyword into position. In fact, if you use that funny looking pipe symbol [|] you can include your keyword phrase twice.

Yesterday, that worked.

Today, it’s called keyword stuffing and won’t result in your winning favor with Google.

tip to avoid keyword stuffing with seo — Avoid keyword stuffing, it is an old SEO strategy that is outdated.

That’s why I write my content first, think about my niche focus and then create the title reflective of the entire user experience. The user experience that you present is super important compared to keyword stuffing of yesteryear.

It is okay to use the keyword in the title if the flow fits. Just don’t force it into position at the peril of your viewer’s interest.

While creating your title, be sure to keep its length under 65 characters.

Title generators can also be very useful in creating titles that bring the initial spark to your entire project. Here are 7 free title generators that will help you take your post to the next level and beyond in the eyes of your viewers.

FIX #2: Working with Permalinks

Even in days of ole, the permalink often went unnoticed when it shouldn’t have.

Bloggers would focus on the title, content and even meta data thanks to Yoast. However, when it came to the permalink piece many people didn’t even know what it was.

Let’s set the record straight.

Permalinks are the URL identification of each page or post on a person’s site. It consists of a variety of elements.

Here is a full URL:

https://www.onpointinternetmarketing.com/build-a-strong-online-presence

The domain itself is represented by the first part of its structure.

https://www.onpointinternetmarketing.com

content marketing tips and list to help with seo — Use these tips for your content marketing to boost your SEO results.

If a category has been created and is set to show it will be the next portion of the URL. In this case either there is no category or its display has been turned off.

The final piece of the URL identifies the actual page or post being targeted.

build-a-strong-online-presence

It is okay to have the keyword show within this part but more importantly is to make sure that the permalink is very easy to read.

Once the title is put into place the permalink is automatically formulated. I believe that is part of the reason that people don’t think about this when creating a new post or page.

The title for this page is:

BUILD A STRONG ONLINE PRESENCE USING THIS 3 PRONGED APPROACH

If I left the entire title in place within the permalink it would become extremely cumbersome and ugly. However, trimming it down to just a few words like what is presented above will make everything look so much better.

FIX #3: How Content Optimization Changed

Do you think that the best content on the Web includes a keyword density between 2% & 3%?

Do you think that your keyword MUST appear in the first and last 100 words of your page?

Do you think that every image included on your page or post must be optimized to your exact keyword phrase?

Think again.

Those thoughts come from yesteryears Google algorithms and won’t do you any good in today’s organic rankings.

Today, you want to focus on content that is user friendly and contains between 1 and 2K of content, with more being better.

Other points to keep in mind include how your content flows.

Short paragraphs
Bullets and numbering
Bolding

Anything you can do to make the article really come alive in the eyes of your viewer is what you should be doing. If you’re going to include your keyword I would not do it more than twice. Once in the beginning and again anywhere else in your article.

FIX #4: Correctly Formatting Images

Images don’t matter because Google can’t read them, right?

Not exactly.

There is no point to completing caption or description properties of your image. Correct?

Incorrect.

Images are a very important ranking factor for your website. The more attention you take to ensure your media is formatted correctly, the better it will be overall for you and your rankings on Google.

Everything starts with naming your image in a way that identifies it as well as targeting your preferred keyword. This does not mean using the exact keyword but something related to it. This is what is called LSI (latency semantic indexing) and Google likes it when it is used on created posts and pages.

We’ve all heard about naming the ALT tag. It is important.

What you may not know is that the description and caption are also monitored by Google. They are part of Google’s desire for accessibility to the blind as their machines can read what you write in those areas.

Caption’s also drive viewer engagement.

Many people read what is under the images first and base the results of their experience there to determine if the entire article will be a worthwhile read. That’s why I recommend using 2 to 3 sentences under each key image. It drives audience interest.

Final Thoughts About Fixing On-Page SEO Problems In 2018

We’ve covered core components related to on-page SEO strategies in 2018 when creating your content.

Creating titles that matter.
Correctly formatting permalinks.
Content creations that empower results.
Claiming image optimization power.
Invest in a white hat SEO link building service

They all are possible, just think about your client or customer first rather than how your work will affect Google’s algorithms upon their spiders visit. The bottom line point to keep in mind is that you need to get started in-order to see your deserved and desired results come to fruition.

What’s changed in your own SEO efforts in 2018?

What’s remained the same?

Let’s all climb the rankings on Google’s organic search results together.

SEO vs. PPC – What Do You Choose?

Craig De Borba

Over the years I’ve gotten calls from hundreds of businesses and while most want SEO others are completely against paying per click. But, why?

Most businesses start their own Adwords account and then try to run a campaign themselves without having any knowledge of bidding, ad copy, or keyword match types, on top of that they are usually not tracking anything. This is a recipe for failure.
I think this is the reason most develop an aversion to buying traffic, which is completely understandable. Even the most advanced PPC experts are going to have losing campaigns, not every one is going to be a winner, but the skilled person can make changes and create a winner as opposed to the novice whom doesn’t know how to turn it around.

Long and arduous debates continue to rage over whether businesses should do online organic SEO or engage in Pay-per-Click advertising. Each one has its place in the online marketing world, but the trick is to work out which is the best for your company. You have to take into consideration short- and long-term goals and the pros and cons of each. Generating business and new customers are your key objectives, and, of course, getting the right return on your investment. Well, SEO versus PPC, what do you choose?

First, What is SEO?

SEO consists of many activities, such as link building services, choosing the right keywords, developing effective meta and title tags and much more. It is important when you want a steady stream of traffic to your website while remaining in the top rankings of the search engines for a long time, and without paying for every click.

When you want to establish your business as an authority which will be recognized favorably by Google, SEO is the way to go. When you are not actually selling something online and gain revenue in a different manner through your website, SEO is also the best way to market.

Through SEO a business can rank their web page, their yelp review (or other profiles), and even video. Being found on multiple platforms is crucial today for a well-rounded online presence.

In my opinion, SEO is still the best long-term ROI traffic strategy.

What is PPC?

Pay-per-click is where you buy an ad such as on Google with Adwords, and pay each time someone clicks on the link and goes to your website or a landing page. A specific landing page, built specific to the ad and a direct call to action, is the better way to run PPC.

The advertiser (you, the online business owner) chooses certain keywords that you feel your target audience will use to search for your product. When those keywords are typed into the Google search engine, your advertisement with link will show at the top of the page as a sponsored link.

The more you pay for a click, the higher up you appear on the sponsored link section. Very popular words cost more than ones that are uncommon or more direct.

Pay-per-click is useful when there are only a couple of steps from the time someone clicks the link to when he or she can actually buy a service or product.

Okay! SEO vs PPC – Which Should I Choose? BOTH!

You should never focus on just one traffic strategy. To build a stable online business you want to be getting traffic from multiple sources, if something was to happen to one you would still have traffic coming from others.

Secret Sauce: SEO and PPC compliment each other

Using PPC you can drive more traffic to a page faster! This allows you to get DATA faster and thus make decisions and changes to your landing page so it will convert better. You can be producing sales and improving your marketing message while your rankings are moving up, then when you hit the first page of the search results you have a page and message that is producing more customers.

PPC can also reveal the keywords that are converting the most on your offer, then you can optimize for those keywords to rank them organically.

As you start getting more organic traffic you can then decrease your ad spend (if you want to) or keep it going. Why settle for one spot on the first page when you can have 2 or more.

The more you are seen the more your customers will become familiar with your name and the greater chance of them buying from you.

Then after 6 months or a year of SEO (depending on your niche), your organic traffic continuous growing and thus your SEO has more than paid for itself, in free traffic (without cost per click).

With SEO you get more permanent results. When you run out of advertising money, the PPC campaign ends, but your website links built through SEO companies that are there for good. Additionally, it has been noted recently that the majority of clicks happen in the organic results. Now, get those ads running and start optimizing!

Build A Strong Online Presence Using This 3 Pronged Approach

Craig De Borba

Often I get asked by business owners, “how to get people to find me?” and the short answer years ago would have been get ranked in Google. Today the internet is more diverse and people are gathering data from multiple sources. Yelp, LinkedIn, Facebook, and organic search. Customers are distracted these days, from texting, Snapchat, Yelp, Facebook, and the advertisements we see and hear daily at the newstand on TV and radio, that we’ve almost become numb to.

It is to the advantage of every business owner that wants to survive to be engaging with their market in every platform. This would be considered online presence management. There’s an approach to online presence management that assumes your entire online persona or brand, all the platforms and keeps them active, running, and producing engagement for your brand.

Here are 3 approaches to creating this multi-touch outflow.

SEO – Most of you know what this is and the importance of this, but what most of you don’t know is how to use it so it parallels your content marketing strategy. All strategies must align in a forward force in order to create momentum. Content marketing using blog posts, pdf, podcasts, videos etc. should all be sent over to your SEO for ranking
Social Media – A social media marketing service should be used to engage users on these channels directly and indirectly so they can then be directed back to the website. Ways to do this can be ads, and my favorite, sharing your blog content.
This increases “social “signals” in the way of traffic from social media as well as Likes, Shares, tweets, and so forth.
PPC Retargeting – Some business owners have a real aversion to pay per click, I don’t get this. Why? By running PPC you can automatically have one more spot on the first page and one more channel to capture a lead. Regardless of your opinion of paid ads, you should at least be retargeting. For those of you who do not know how this works, it simply works by remarketing to visitors who come to your site. When a visitor goes to your website from any source (social, organic,offline) a cookie is dropped on their computer and now they will see your ads wherever they go. This is a great way to make the most out of your traffic.

There are more ways to increase your reach but if you just did these three you would be way ahead of your competition. Most businesses only focus their efforts on one of the top methods, imagine how much more business you could capture if you were fully utilizing all three. I promise to follow this post up with some more strategies. If you liked this post please share it, Like it, and Tweet it.

To your online success!
Craig

Tips For Launching A Sacramento Business

Craig De Borba

Internet marketing could be the key to achieving a sustainable startup business in the area, no matter which industry you have chosen. But before you dive headfirst into a marketing initiative, begin with the knowledge of local laws, regulations, and guidelines and a solid plan for addressing each.

Launching a Sacramento Business

You’ve developed a great idea for a product or service. Now is the time to act on that idea! You might be anxious and think that Sacramento internet marketing should come first, but it’s more beneficial to work through the steps below. After all, skipping past key business laws could be a financial nightmare that stifles business success.

1. Assess Your Needs – Create a business blueprint that maps out every need, potential risk, and route for growth. Who is your target audience? Analyze the best location to fulfill the needs of that target demographic. If your business doesn’t have a physical location, Sacramento internet marketing will be even more crucial for exposure. However, you should still follow the other guidelines below.

2. Establish a Legal Structure – If you yourself are not familiar with business law, that’s okay. You don’t need it to run a business. What you do need, however, is a team of people who are familiar with the legal needs of a business. Consider hiring a business attorney and tax consultant who can help you build a legal structure. Depending on how you establish your business, they might need to assist you in registering with the Corporate Legal Unit.

3. Check Zoning Regulations – Check with the City’s Community Development Department before finalizing a location or signing a lease to ensure that the location is zoned for your type of business.

4. Finance Your Business – If you cannot finance your startup through personal savings or family support, you can utilize the Small Business Administration as a resource for other financing. You may also consider finding donors and investors.

5. Register a Name – Name your business and file a fictitious business name (FBN) statement with the Sacramento County Department of Finance.

6. Obtain a Business Operations Tax (BOT) Certificate – All businesses that operate within the city of Sacramento must obtain a BOT to pay a business tax.

7. Review the Hiring Process – Get a Tax Identification Number and an Employer Identification Number from the IRS prior to hiring. Contact Social Security to prepare to pay Social Security taxes. Obtain worker’s compensation information. And finally, register with the Employment Development Department after hiring anyone to figure out disability insurance, unemployment insurance taxes, employment training taxes, and income tax withholdings.

8. Obtain Permits – To comply with local and state business regulations, you may need permits that show compliance with building codes, fire inspection, and revenue.

9. Networking – Regardless of what industry your in networking has always proven beneficial for growing and developing business. Sacramento has a variety of networking events that allow for making the right kinds of connections. You never know who you will meet!

After finalizing the legal details above at the Sacramento city hall, you’re ready to pursue a SEO marketing plan, one which should always include a Sacramento SEO company. For most business startups, that means you’ll be hiring a local Sacramento marketing company with the experience and knowledge needed to capitalize on your specific industry within the organic local business map market in Sacramento.

Internet marketing that isn’t optimized for an area can be worthless, depending on your product or service. Keep that in mind when creating a marketing plan. For instance, if you own and run a startup landscaping business, you don’t need to reach internet consumers in other cities and states.

OnPoint Internet Marketing can ensure your business is reaching your target audience through quality website copy, SEO, social media marketing Sacramento CA, and online advertisements. We can build a Sacramento internet marketing plan that unifies your brand and funnels in new traffic for new opportunities. Business growth begins here. Call us today at (916) 293-0512.

Optimizing Your Social Media Posting Schedule

Craig De Borba

The Ideal Social Media Posting Schedule

There’s a fine line between keeping followers informed and annoying them. Unfortunately, that line is most often crossed unaware. For instance, a company might have a social event and hourly live posts during the one day that a follower has a day full of stressful business meetings.

The constant feed updates or reminders become just one stress too many and CLICK – suddenly your social event has caused a loss in followers and future revenue.

That’s why it’s crucial to anticipate the needs and wishes of your social media community, so your advertising can help your business can grow. As you anticipate those needs, each social media platform should be handled independently. And even within one platform, you might consider alternative social media posting schedules. Take a closer look below.

Facebook Social Media Posting Schedule

Frequency: 5-10 times per week

Best Time: The frequency of 5-10 times per week means that a business should post about once each day. However, the best days for posting (if you plan to post less) are Thursday and Friday. Those days receive the best interaction. Likewise, 1-3pm posts typically encourage more likes and shares.

Twitter Social Media Posting Schedule

Frequency: 3-5 Tweets per day

Best Time: Three to five tweets is a sweet spot for most companies. However, a consistent once per day is better than an inconsistent three times every three days. And if you’re opting for one post each day, aim between 1-3pm as with Facebook.

Instagram Social Media Posting Schedule

Frequency: No more than once per day

Best Time: Instagram is equally popular and responsive every day of the week. However, the peak times are later in the day from 3-5pm.

Pinterest Social Media Posting Schedule

Frequency: Around 5 pins per day

Best Time: The number of pins isn’t as relevant as the timing. You may pin up to 30 items, just don’t “pin dump” them all at once. Spread them out over the evening hours between 6-9pm for optimal results.

Customizing a Social Media Posting Schedule to Your Company

These platform schedules are suggestions to form your social media presence and begin building your community. However, they are not perfect. Experimentation around these frequencies, days, and times can help you improve your interaction and expand your outreach. If you need help determining a social media posting schedule or need a California SEO expert and have questions about other online marketing services, contact OnPoint at (916) 293-0512 or pursue a free consultation.

Power Tips for Pay Per Click Advertising

Craig De Borba

What is Pay Per Click Advertising?

Pay-per-click (PPC) advertising is a specific model of online marketing in which a company or advertiser pays a publisher when an ad is clicked. It’s used specifically to encourage website traffic, or wherever the ad redirects the viewer. This includes banner or block ads on social media platforms, blogs, or other host websites.

Tips for PPC Advertising

If your company is considering this method of online advertisement, you’ll want to make the most of your advertising dollars. That’s why we’ve created this list of power tips to amplify the effectiveness of your ad.

● Set a Campaign Goal – Do you simply want website traffic or are you trying to focus attention on one specific product, service, or event? Depending on what you’re trying to achieve, you’ll need to alter the language, keywords, and call to action.

● Stick to Your Budget – Advertising budgets may be in flux month to month, but they shouldn’t be ignored. It’s easy to get carried away by a campaign that is running particularly well (as far as the number of clicks).

● Be Persuasive but Succinct – A well-written ad will capture attention with minimal words. Too much content distracts the viewer from the whole point – clicking to learn more!

● Track the Journey – If you’re receiving clicks on your ad, the next step is analysis. Track where your traffic flows. What page do they land on and where do they click from there? Do they click away after page one? Depending on the traffic flow within the site, your might want to edit pages or even direct your ad traffic to a different page to begin with.

● Consider Your Host – Choose the right website or platform to host your campaign. Think about what type of traffic that website receives and if those viewers would be interested in what you offer. Not certain which to choose? Experiment and see where different types of ads perform best.

Beyond Pay Per Click Advertising

Pay-per-click advertising can be incredibly useful in funneling traffic when done right. But funneling traffic isn’t enough, especially when you combine local SEO and PPC together. The process of converting that traffic into revenue usually proves more difficult. If you need help tracking traffic through your website or analyzing how you can improve on conversion rates, contact OnPoint.