What is Pay Per Click Advertising?
Pay-per-click (PPC) advertising is a specific model of online marketing in which a company or advertiser pays a publisher when an ad is clicked. It’s used specifically to encourage website traffic, or wherever the ad redirects the viewer. This includes banner or block ads on social media platforms, blogs, or other host websites.
Tips for PPC Advertising
If your company is considering this method of online advertisement, you’ll want to make the most of your advertising dollars. That’s why we’ve created this list of power tips to amplify the effectiveness of your ad.
● Set a Campaign Goal – Do you simply want website traffic or are you trying to focus attention on one specific product, service, or event? Depending on what you’re trying to achieve, you’ll need to alter the language, keywords, and call to action.
● Stick to Your Budget – Advertising budgets may be in flux month to month, but they shouldn’t be ignored. It’s easy to get carried away by a campaign that is running particularly well (as far as the number of clicks).
● Be Persuasive but Succinct – A well-written ad will capture attention with minimal words. Too much content distracts the viewer from the whole point – clicking to learn more!
● Track the Journey – If you’re receiving clicks on your ad, the next step is analysis. Track where your traffic flows. What page do they land on and where do they click from there? Do they click away after page one? Depending on the traffic flow within the site, your might want to edit pages or even direct your ad traffic to a different page to begin with.
● Consider Your Host – Choose the right website or platform to host your campaign. Think about what type of traffic that website receives and if those viewers would be interested in what you offer. Not certain which to choose? Experiment and see where different types of ads perform best.
Beyond Pay Per Click Advertising
Pay-per-click advertising can be incredibly useful in funneling traffic when done right. But funneling traffic isn’t enough, especially when you combine local SEO and PPC together. The process of converting that traffic into revenue usually proves more difficult. If you need help tracking traffic through your website or analyzing how you can improve on conversion rates, contact OnPoint.