The Ideal Social Media Posting Schedule
There’s a fine line between keeping followers informed and annoying them. Unfortunately, that line is most often crossed unaware. For instance, a company might have a social event and hourly live posts during the one day that a follower has a day full of stressful business meetings.
The constant feed updates or reminders become just one stress too many and CLICK – suddenly your social event has caused a loss in followers and future revenue.
That’s why it’s crucial to anticipate the needs and wishes of your social media community, so your advertising can help your business can grow. As you anticipate those needs, each social media platform should be handled independently. And even within one platform, you might consider alternative social media posting schedules. Take a closer look below.
Facebook Social Media Posting Schedule
Frequency: 5-10 times per week
Best Time: The frequency of 5-10 times per week means that a business should post about once each day. However, the best days for posting (if you plan to post less) are Thursday and Friday. Those days receive the best interaction. Likewise, 1-3pm posts typically encourage more likes and shares.
Twitter Social Media Posting Schedule
Frequency: 3-5 Tweets per day
Best Time: Three to five tweets is a sweet spot for most companies. However, a consistent once per day is better than an inconsistent three times every three days. And if you’re opting for one post each day, aim between 1-3pm as with Facebook.
Instagram Social Media Posting Schedule
Frequency: No more than once per day
Best Time: Instagram is equally popular and responsive every day of the week. However, the peak times are later in the day from 3-5pm.
Pinterest Social Media Posting Schedule
Frequency: Around 5 pins per day
Best Time: The number of pins isn’t as relevant as the timing. You may pin up to 30 items, just don’t “pin dump” them all at once. Spread them out over the evening hours between 6-9pm for optimal results.
Customizing a Social Media Posting Schedule to Your Company
These platform schedules are suggestions to form your social media presence and begin building your community. However, they are not perfect. Experimentation around these frequencies, days, and times can help you improve your interaction and expand your outreach. If you need help determining a social media posting schedule or need a California SEO expert and have questions about other online marketing services, contact OnPoint at (916) 293-0512 or pursue a free consultation.