Blog - OnPoint Internet Marketing
26 04, 2017
Rank Your Google Maps Listing

How to Rank Your Google Maps Listing in Sacramento

Let me guess: You are looking for that one silver bullet that will get your Google Places page to rank number one in the Google Maps listing, aren’t you? I don’t blame you. After all, for a lot of local business owners, ranking number one in the Google Maps listing is the next best thing since sliced bread. Not only can ranking lead to bajillions of sales, but the business owners can also benefit from generating truckloads of leads and brand recognition -- all of which are crucial to a business’ success. And so the question becomes, what are the crucial things that you need to do that will help you improve your Google Maps listing? I’m glad you asked. I’m going to share with you 5 tips that will help you with just that. Let’s hop right in. 1. Add your business in several business directory sites. Improving your local business’…...

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23 04, 2017
Multiple Ranking for a Keyword

How We Were Able to Get Multiple Rankings for a Keyword

For a lot of business owners, they only think about ranking first in the search results. Not many consider the possibility of getting multiple rankings for a keyword, even though there is so much value to be had from snagging several positions of the search engines' first pages (on top of getting the number 1 position, of course). In this post, we're going to look at the other possible ways to get multiple rankings for a keyword. 7 Ways to get into the Google’s first page: Paid ad (PPC) Webpage Local map listing Video Press release Directory profiles (this can be any business directory such as Yelp, BBB, Yellowpages, etc.) Other 3rd party content such as posts on other sites that may be relevant to the target keyword. Allow me to share with you several examples where we’ve managed to get multiple rankings on Google’s Search Engine Results Page (SERPs)…...

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12 04, 2017

7 Ways to Build Off-Page Backlinks

When it comes to search engine optimization having a strategy for both on-page and off-page marketing is critical. On-page SEO strategies refers to everything related to your actual website. Off-page SEO strategies involve everything outside of your website which points into your project.  Following are 7 ways you can create these types of properties. While off-page properties can lead to rankings for your Website, they can also drive traffic directly from the locations identified into your project.  Further, they have ranking factors which means that it is quite possible for you to find these properties on the first page of Google along with your own website and or blog. 3 Easy Ways to Build Your Backlinks Targeting Low Hanging Fruit Low hanging fruit involves creating content around a given keyword phrase for your targeted niche.  At first glance this might not seem like a link building method, but it certainly…...

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05 04, 2017
blue and white seo word with hand

4 Fixes to Apply to On-Page SEO Strategies in 2017

[caption id="attachment_7451" align="alignright" width="360"] Craft perfect titles for enhanced SEO and increase click through in the search engines in 2017.[/caption] The world of search, especially Google search, has seen significant changes since its launch on September 4, 1998. With each update, Google comes closer and closer to delivering its viewers exactly what they want on the first page of most any search results. So how do you, as a professional Marketer appease the Google gods in-order to secure your ranks desired within today’s search results? If your answer revolves around using outdated methods that used to work, then you lose. That’s why you want to be sure to target what Google wants today within each post you send into their index. FIX #1: Crafting Your Pages Title Page titles used to be all about getting your keyword into position. In fact, if you use that funny looking pipe symbol [|]…...

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01 03, 2017

SEO vs. PPC – What Do You Choose?

Over the years I've gotten calls from hundreds of businesses and while most want SEO others are completely against paying per click.  But, why? Most businesses start their own Adwords account and then try to run a campaign themselves without having any knowledge of bidding, ad copy, or keyword match types, on top of that they are usually not tracking anything. This is a recipe for failure. I think this is the reason most develop an aversion to buying traffic, which is completely understandable. Even the most advanced PPC experts are going to have losing campaigns, not every one is going to be a winner, but the skilled person can make changes and create a winner as opposed to the novice whom doesn't know how to turn it around. Long and arduous debates continue to rage over whether businesses should do online organic SEO or engage in Pay-per-Click advertising. Each…...

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10 10, 2016

Build A Strong Online Presence Using This 3 Pronged Approach

Often I get asked by business owners, "how to get people to find me?" and the short answer years ago would have been get ranked in Google. Today the internet is more diverse and people are gathering data from multiple sources. Yelp, LinkedIn, Facebook, and organic search. Customers are distracted these days, from texting, Snapchat, Yelp, Facebook, and the advertisements we see and hear daily at the newstand on TV and radio, that we've almost become numb to. It is to the advantage of every business owner that wants to survive to be engaging with their market in every platform. This would be considered online presence management. There's an approach to online presence management that assumes your entire online persona or brand, all the platforms and keeps them active, running, and producing engagement for your brand. Here are 3 approaches to creating this multi-touch outflow. SEO - Most of you…...

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04 10, 2016
tips for launching a new business in Sacramento.

Tips For Launching A Sacramento Business

Internet marketing could be the key to achieving a sustainable startup business in the area, no matter which industry you have chosen. But before you dive headfirst into a marketing initiative, begin with the knowledge of local laws, regulations, and guidelines and a solid plan for addressing each. Launching a Sacramento Business You’ve developed a great idea for a product or service. Now is the time to act on that idea! You might be anxious and think that Sacramento internet marketing should come first, but it’s more beneficial to work through the steps below. After all, skipping past key business laws could be a financial nightmare that stifles business success. 1.     Assess Your Needs - Create a business blueprint that maps out every need, potential risk, and route for growth. Who is your target audience? Analyze the best location to fulfill the needs of that target demographic. If your business…...

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08 07, 2016

Optimizing Your Social Media Posting Schedule

The Ideal Social Media Posting Schedule There’s a fine line between keeping followers informed and annoying them. Unfortunately, that line is most often crossed unaware. For instance, a company might have a social event and hourly live posts during the one day that a follower has a day full of stressful business meetings. The constant feed updates or reminders become just one stress too many and CLICK - suddenly your social event has caused a loss in followers and future revenue. That’s why it’s crucial to anticipate the needs and wishes of your social media community, so your advertising can help your business can grow. As you anticipate those needs, each social media platform should be handled independently. And even within one platform, you might consider alternative Sacramento social media posting schedules. Take a closer look below.   Facebook Social Media Posting Schedule Frequency: 5-10 times per week Best Time:…...

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27 06, 2016

Power Tips for Pay Per Click Advertising

What is Pay Per Click Advertising? Pay-per-click (PPC) advertising is a specific model of online marketing in which a company or advertiser pays a publisher when an ad is clicked. It’s used specifically to encourage website traffic, or wherever the ad redirects the viewer. This includes banner or block ads on social media platforms, blogs, or other host websites.   Tips for PPC Advertising If your company is considering this method of online advertisement, you’ll want to make the most of your advertising dollars. That’s why we’ve created this list of power tips to amplify the effectiveness of your ad.   ●      Set a Campaign Goal - Do you simply want website traffic or are you trying to focus attention on one specific product, service, or event? Depending on what you’re trying to achieve, you’ll need to alter the language, keywords, and call to action. ●      Stick to Your Budget…...

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22 06, 2016

5 Video Marketing Tips

The Truth About Video Marketing Video marketing represents one of the most effective methods of outreach and traffic generation, yet most companies steer clear of the idea. Why? Because video marketing seems like a highly intricate, complex task requiring specialized team members, new resources, ample time, and perhaps even actors or props. The truth: video marketing is as simple as you make it! Even with a limited budget, a company can produce a customized visual campaign for promoting products and services. Start with the tips below. 5 Video Marketing Tips Ready to design your video marketing masterpiece? Great! Here are 5 tips to get you started on the right track: 1.     Equipment Can be Free - One of the easiest tools to shoot video already sits in your pocket or on your desk. Believe it or not, your smartphone can take quality video clips. Upload the clips and find a…...

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