If your patients can’t see you online, then the chances are good that they’re ONLY seeing your competitors.
That’s a bad thing, of course.
Not only will your competitors be in a great spot to funnel all of your patients into their landing pages or their contact pages — therefore, converting them into paying clients — but they’d also be able to establish their brand as an authority in the industry, as well.
Don’t let that happen to you, OK?
Allow me to share with you 3 actionable plastic surgeon marketing ideas that you can use to dominate your competitors.
Let’s hop right in.
1. Frequent on plastic surgery related forums and communities.
Just a quick Google search using the keyword plastic surgery forums will show you several relevant forum sites.
At this point, the only thing you need to do next is to create an account on these sites so you can join their community, then answer the questions that the people have about plastic surgery.
There are several good things to be said about this strategy:
- It showcases your expertise in plastic surgery.
Just by adding comprehensive and value-packed answers to the questions raised by the patients in the forums, you’d be able to establish your brand as an expert.
The crucial bit is for you to add answers that are actually helpful.
Simply saying, “That’s great,” “You look stunning” or “I agree with your opinion,” isn’t going to take you anywhere.
- You’ll get more visibility.
The more threads you participate on, or the more questions you answer, the more visible you become to your target audience.
- It is perfect for relationship building.
When you answer other people’s questions, you’re practically helping them with their problems.
And since you’re doing it for free, then the users will be even more appreciative of your help.
The scenario is a perfect build up for establishing a meaningful relationship with your audience.
Remember that while they might not need a plastic surgery now, there’s a good chance that they — or their connections — might need one in the future.
When that happens, you can bet your family jewels that they’ll come looking for you since you’ve already established a good relationship with them.
Note: You can also use Facebook to look for other plastic surgery related communities
So you can find more relevant keywords, you can use tools like Hashtagify.
This is the result you’ll get if you’ll enter the keyword plasticsurgery in their search box.
Once you have these additional keywords, you’d be able to find more groups and communities that are interested in your service.
2. Publish before and after plastic surgery pictures on your social media profiles.
Before and after plastic surgery pictures are one of the best surgeon marketing tips ever used on the internet.
Not only would it give your would-be patients a clear idea of how much of an improvement they can get through your services, but before and after pictures also often does such a great job at becoming viral.
Of course, the more viral your social media posts are, the more visibility your brand gets.
The buzz that your before and after pictures will generate can help you get truckloads of leads or inquiries about your plastic surgery services.
Another point worth mentioning about the surgeon marketing strategy is the fact that it can showcase the quality of your work.
It’s no secret how some people are contemplating about getting plastic surgery. And the only thing that’s stopping them is they worry about the outcome or the risks that come with it.
When these interested (yet reluctant) people can see the quality of your work, it drastically reduces their fear of the procedure, making it easier to influence them to set an appointment with you.
3. Rank locally by being consistent with your NAP.
NAP refers to your Name, Address, and Phone Number. These details are crucial when it comes to helping you rank your Google My Business.
If you aren’t consistent with your plastic surgery clinic’s NAP when creating your profiles on other websites (like directory sites or social media sites, etc.), then you’ll end up confusing the search engines.
When that happens, you’ll have a hard time ranking your Google My Business and doing plastic surgery SEO, for the local searches.
With how inclined your patients are to using Google when finding the nearest plastic surgeon in their area, you’ll only miss out on a lot of leads (even clients) just because you aren’t showing up in the local search results.
The actionable surgeon marketing ideas that I shared aren’t just great in theory; they are tried and tested to work.
That being said, if you’re having a hard time getting leads or clients online for your plastic surgery services, then I urge you to start using the tips. Cheers!