Note: While these plastic surgery marketing tips are simple to implement, I promise you that when it comes to bringing in more patients for your plastic surgery practice, they’re deadlier than the buzzer beater three-pointers of Stephen Curry.
That being said, be sure to implement the things that you’ll learn in this guide. These tips are tried and tested to work.
Let me guess: With all the things that you need to do in the clinic (like providing consultations, follow-ups, and patient education, etc.), you barely have enough time to market your plastic surgery services, don’t you?
I don’t blame you.
After all, with how sensitive the responsibilities are of a plastic surgeon, you’d have to give your responsibilities 100% of your attention.
However, even having said that, you’d still have to market your services if you’d like to get paid.
And so the question becomes: How exactly will you be able to market your cosmetic surgery services if you don’t have enough time for it?
I’m glad you asked.
If you’re looking for surgeon marketing ideas that are tried and tested to work — yet aren’t as complicated and time-consuming — then you’re in the right place.
I’m going to share with you 3 effective plastic surgery marketing ideas that you can do daily to help you bring in more patients for your cosmetic surgery services.
Let’s hop right in.
1. Use Twitter search.
Yup. It’s that simple.
Create a Twitter account (if you don’t have one, yet), then use Twitter’s search box for relevant keywords.
Since we’re talking about plastic surgery marketing strategy here, I entered the keyword phrase “nose job,” and here’s what I got.
What do you think about the search results?
They’re pretty amazing, don’t you think?
At this point, the only thing left for you to do is to reach out to these people to offer your services.
While not all of them will say “yes,” they’re still a good set of audience to target since they’ve shown interest in the type of services that you’re offering.
Bonus tip: Don’t go for the “Contact us now for your nose job,” approach. Instead of pitching your services to your prospects on your first message, I urge you to warm up the relationship first.
These are some of the many ways that you can go about doing this:
- You can ask them if they have questions about the surgical procedure, then offer to answer their questions for free.
- You can funnel them to one of your guides, blogs, or videos about the surgical procedure, so they’d be able to learn more about it and contact you if they’d ultimately decide to go for the surgery.
2. Create informational videos about plastic surgery.
When I said “create informational videos,” I didn’t mean Hollywood level videos.
You just need a decent camera (your smartphone can even do the job), then start capturing a video of yourself educating your audience about plastic surgery.
You can talk about tips, the dangers that your audience needs to avoid, best practices, or insider knowledge about plastic surgery that will dispel whatever misconceptions they have about it that’s keeping them from pushing through with booking a consultation with you.
The key point here is for you to provide value by way of educating them about the surgical procedure.
The more you answer their questions about plastic surgery, the more you’ll stick to their minds as their go-to-guy for plastic surgeries.
Bonus tip: You can even feature your patients in your videos so they can share their testimony of how happy they are with your services.
Once your hesitant would-be patients see the video testimonials of your satisfied patients, their reluctance or fear towards the surgical procedure will ultimately subside.
(Be sure to ask for permission from your patients first for the testimonial videos. Once you get a green light from them, then you can start initiating the video.)
3. Monitor the web for relevant mentions.
Did you know that there are online tools that can monitor the internet for mentions of keywords that you’re tracking?
What’s even better news is these sites will even notify you via email (usually via email) once the keyword you’re monitoring is mentioned.
For example. You can track the phrase “need a nose job.”
That way, should anyone mention those set of words either via blog posts, forums, comments, or even social media posts (among other types of content), you’ll get notified via email.
Once you get the notification, you can then reach out to the person who mentioned the phrase so you can investigate further and see if the person is really in need of a nose job (or your plastic surgery services).
One such tool that can do the things that I shared above is Talkwalker.
If you’ll go to their “Alerts” feature (which is free, by the way), this is what you’ll see.
After you fill in the required details, you will start receiving email notifications from Talkwalker should anyone mention the keywords/phrase that you’re tracking.
With how easy to use these plastic surgery marketing tips are, you’d be able to do these daily even if you’ll only allocate 30 minutes of your time.
If you’re still looking for more plastic surgery marketing tips that you can use for your cosmetic surgery practice, then reach out to us through our “Contact Us” page , we’ll be more than happy to help you with your marketing needs. Cheers!