surgeon marketing

With tried and tested cosmetic surgery marketing strategies in place, your chances of being able to establish a constant flow of appointments to your plastic surgery clinic is now made possible.

If you’re struggling with just that — getting clients to your surgery practice — then this guide is for you.

I’m going to share with you three effective marketing SEO strategies that will help you get more clients.

Let’s hop right in.

1. Coupon marketing.

When it comes to running coupon marketing campaigns, some plastic surgery businesses only add their coupons on their website or post them on their social media accounts.

While doing those is fine and dandy, they miss out on a lot of opportunities by not adding their coupons on discount coupons sites.

Sadly, not many of them do this.

To give you an idea of how much opportunity they’ll miss if they don’t use discount coupon sites, check out how much traffic RetailMeNot and Dealspotr have — two of the most reputable discount coupon sites online.

Considering how both sites reach over millions of people visiting them monthly, can you imagine how high the chances are of others using your discount coupons if they can see it on both websites?

I’d also like to point out that I only shared with you two discount coupon sites.

Just by doing a quick search on Google, you’ll see countless other coupon sites that you can add your coupons on.

2. Webinars

Webinars are awesome in a lot of ways:

• You can do them for free.
• They have a personal feel to them since your audience can see you — which is great for building trust.
• You can address your audiences’ questions right then and there.

In addition to the points above, webinars are also great for building your email list or growing your social media followers.

That right there is crucial.

With a huge email list and a large group of social media followers, your chances of getting great results out of your surgeon marketing strategies drastically increases.

Such is the case because you already have an established group of people that are following your brand.

Before you start firing up your webinar, however, allow me to share with you X surgeon marketing tips that you should consider when running a webinar:

• Plan your content. Especially if you’re new to running webinars, don’t even think about winging it. Even influencers who’ve had their fair share of webinars still take the time to plan their content.

 

• Track your results. Tracking the performance of your webinars will help you determine if the event was a success or not.

You can check how many attendees you’ve had, your number of sales, or your number of sign ups (among other things).

Of course, as you continue to run more webinars, your aim is to keep on improving your numbers.

 

• Ask for your attendees’ feedback. There’s no better way to figure out how to improve your webinars than to ask the participants for their feedback.

An easy way to get your audiences’ feedback is to send them a survey.

• Be yourself. I know this is easier said than done. However, if you don’t want to turn off your attendees by posing as someone whom you’re not — in short, being fake — then you just need to let your true self shine.

Don’t underestimate your attendees by thinking that they won’t know that you’re faking it. A lot of marketers have suffered tremendously by making that mistake.

• Repurpose your webinar. Record your webinars then turn them into articles, videos, or infographics later on (among other types of content).

You get more mileage and value out of your webinars if you repurpose them.

3. Establish strategic partnerships.

Because of the kind of services that plastic surgeons offer, one of the best groups that they can establish relationships with are burn teams (or those in burn centers).

That way, should the burn center’s patients need plastic surgery, the plastic surgeon’s clinic will be the first facility their doctors will refer.

The more burn centers the plastic surgeons partner with, the more referral they’ll get.

Of course, plastic surgeons shouldn’t only limit themselves to partnering with burn teams. They can look for other experts in the medical field who have a high probability of referring patients to them (e.g., skin health specialists, pain specialists, etc.).

Now that I’ve explained the concept of how building a strategic partnership with other medical experts work, let’s look into how you can find these medical experts.

While there are several platforms that you can use, I urge you to use Linkedin.

What makes Linkedin perfect for the job is the fact that it is a platform for professionals. That being said, there’s a good chance that your target medical expert is on the platform.

Supposing you’re in Sacramento, California and you’re looking for dermatologists, you can do a quick search on Linkedin, then add filters to your search.

 

After pressing “Enter,” click the “People” tab.

 

Add location-based filters.

 

 

These are some of the profiles that Linkedin’s search results came up with.

Now that you have your prospect’s profiles, the only thing left for you to do is to reach out to them and build rapport.

What’s next?

What are some of the best surgeon marketing ideas that you’ve used in the past?

If you have several marketing strategies for plastic surgeons that you’d like to share with the community, then please add them in the comments section below. Cheers!

Note: While these plastic surgery marketing tips are simple to implement, I promise you that when it comes to bringing in more patients for your plastic surgery practice, they’re deadlier than the buzzer beater three-pointers of Stephen Curry.

That being said, be sure to implement the things that you’ll learn in this guide. These tips are tried and tested to work.

Let me guess: With all the things that you need to do in the clinic (like providing consultations, follow-ups, and patient education, etc.), you barely have enough time to market your plastic surgery services, don’t you?

I don’t blame you.

After all, with how sensitive the responsibilities are of a plastic surgeon, you’d have to give your responsibilities 100% of your attention.

However, even having said that, you’d still have to market your services if you’d like to get paid.

And so the question becomes: How exactly will you be able to market your cosmetic surgery services if you don’t have enough time for it?

I’m glad you asked.

If you’re looking for surgeon marketing ideas that are tried and tested to work — yet aren’t as complicated and time-consuming — then you’re in the right place.

I’m going to share with you 3 effective plastic surgery marketing ideas that you can do daily to help you bring in more patients for your cosmetic surgery services.

Let’s hop right in.

1. Use Twitter search.

Yup. It’s that simple.

Create a Twitter account (if you don’t have one, yet), then use Twitter’s search box for relevant keywords.

Since we’re talking about plastic surgery marketing strategy here, I entered the keyword phrase “nose job,” and here’s what I got.

 

What do you think about the search results?

They’re pretty amazing, don’t you think?

At this point, the only thing left for you to do is to reach out to these people to offer your services.

While not all of them will say “yes,” they’re still a good set of audience to target since they’ve shown interest in the type of services that you’re offering.

Bonus tip: Don’t go for the “Contact us now for your nose job,” approach. Instead of pitching your services to your prospects on your first message, I urge you to warm up the relationship first.

These are some of the many ways that you can go about doing this:

 

• You can ask them if they have questions about the surgical procedure, then offer to answer their questions for free.
• You can funnel them to one of your guides, blogs, or videos about the surgical procedure, so they’d be able to learn more about it and contact you if they’d ultimately decide to go for the surgery.

2. Create informational videos about plastic surgery.

Nope.

When I said “create informational videos,” I didn’t mean Hollywood level videos.

You just need a decent camera (your smartphone can even do the job), then start capturing a video of yourself educating your audience about plastic surgery.

You can talk about tips, the dangers that your audience needs to avoid, best practices, or insider knowledge about plastic surgery that will dispel whatever misconceptions they have about it that’s keeping them from pushing through with booking a consultation with you.

The key point here is for you to provide value by way of educating them about the surgical procedure.

The more you answer their questions about plastic surgery, the more you’ll stick to their minds as their go-to-guy for plastic surgeries.

Bonus tip: You can even feature your patients in your videos so they can share their testimony of how happy they are with your services.

Once your hesitant would-be patients see the video testimonials of your satisfied patients, their reluctance or fear towards the surgical procedure will ultimately subside.

(Be sure to ask for permission from your patients first for the testimonial videos. Once you get a green light from them, then you can start initiating the video.)

3. Monitor the web for relevant mentions.

Did you know that there are online tools that can monitor the internet for mentions of keywords that you’re tracking?

What’s even better news is these sites will even notify you via email (usually via email) once the keyword you’re monitoring is mentioned.

For example. You can track the phrase “need a nose job.”

That way, should anyone mention those set of words either via blog posts, forums, comments, or even social media posts (among other types of content), you’ll get notified via email.

Once you get the notification, you can then reach out to the person who mentioned the phrase so you can investigate further and see if the person is really in need of a nose job (or your plastic surgery services).

One such tool that can do the things that I shared above is Talkwalker.

If you’ll go to their “Alerts” feature (which is free, by the way), this is what you’ll see.

After you fill in the required details, you will start receiving email notifications from Talkwalker should anyone mention the keywords/phrase that you’re tracking.

What’s next?

With how easy to use these plastic surgery marketing tips are, you’d be able to do these daily even if you’ll only allocate 30 minutes of your time.

 

If you’re still looking for more plastic surgery marketing tips that you can use for your cosmetic surgery practice, then reach out to us through our “Contact Us” page , we’ll be more than happy to help you with your marketing needs. Cheers!

 

If your patients can’t see you online, then the chances are good that they’re ONLY seeing your competitors.

That’s a bad thing, of course.

Not only will your competitors be in a great spot to funnel all of your patients into their landing pages or their contact pages — therefore, converting them into paying clients — but they’d also be able to establish their brand as an authority in the industry, as well.

Don’t let that happen to you, OK?

Allow me to share with you 3 actionable plastic surgeon marketing ideas that you can use to dominate your competitors.

Let’s hop right in.

1. Frequent on plastic surgery related forums and communities.

Just a quick Google search using the keyword plastic surgery forums will show you several relevant forum sites.

At this point, the only thing you need to do next is to create an account on these sites so you can join their community, then answer the questions that the people have about plastic surgery.

There are several good things to be said about this strategy:

• It showcases your expertise in plastic surgery.

Just by adding comprehensive and value-packed answers to the questions raised by the patients in the forums, you’d be able to establish your brand as an expert.

The crucial bit is for you to add answers that are actually helpful.

Simply saying, “That’s great,” “You look stunning” or “I agree with your opinion,” isn’t going to take you anywhere.

• You’ll get more visibility.

The more threads you participate on, or the more questions you answer, the more visible you become to your target audience.

• It is perfect for relationship building.

When you answer other people’s questions, you’re practically helping them with their problems.

And since you’re doing it for free, then the users will be even more appreciative of your help.

The scenario is a perfect build up for establishing a meaningful relationship with your audience.

Remember that while they might not need a plastic surgery now, there’s a good chance that they — or their connections — might need one in the future.

When that happens, you can bet your family jewels that they’ll come looking for you since you’ve already established a good relationship with them.

Note: You can also use Facebook to look for other plastic surgery related communities

So you can find more relevant keywords, you can use tools like Hashtagify.

This is the result you’ll get if you’ll enter the keyword plasticsurgery in their search box.

Once you have these additional keywords, you’d be able to find more groups and communities that are interested in your service.

2. Publish before and after plastic surgery pictures on your social media profiles.

Before and after plastic surgery pictures are one of the best surgeon marketing tips ever used on the internet.

Not only would it give your would-be patients a clear idea of how much of an improvement they can get through your services, but before and after pictures also often does such a great job at becoming viral.

Of course, the more viral your social media posts are, the more visibility your brand gets.

The buzz that your before and after pictures will generate can help you get truckloads of leads or inquiries about your plastic surgery services.

Another point worth mentioning about the surgeon marketing strategy is the fact that it can showcase the quality of your work.

It’s no secret how some people are contemplating about getting plastic surgery. And the only thing that’s stopping them is they worry about the outcome or the risks that come with it.

When these interested (yet reluctant) people can see the quality of your work, it drastically reduces their fear of the procedure, making it easier to influence them to set an appointment with you.

3. Rank locally by being consistent with your NAP.

NAP refers to your Name, Address, and Phone Number. These details are crucial when it comes to helping you rank your Google My Business.

If you aren’t consistent with your plastic surgery clinic’s NAP when creating your profiles on other websites (like directory sites or social media sites, etc.), then you’ll end up confusing the search engines.

When that happens, you’ll have a hard time ranking your Google My Business and doing plastic surgery SEO, for the local searches.

With how inclined your patients are to using Google when finding the nearest plastic surgeon in their area, you’ll only miss out on a lot of leads (even clients) just because you aren’t showing up in the local search results.

What’s next?

The actionable surgeon marketing ideas that I shared aren’t just great in theory; they are tried and tested to work.

That being said, if you’re having a hard time getting leads or clients online for your plastic surgery services, then I urge you to start using the tips. Cheers!