Surgeon Marketing Strategies for Your Plastic Surgery Clinic

With tried and tested cosmetic surgery marketing strategies in place, your chances of being able to establish a constant flow of appointments to your plastic surgery clinic is now made possible.

If you’re struggling with just that — getting clients to your surgery practice — then this guide is for you.

I’m going to share with you three effective marketing SEO strategies that will help you get more clients.

Let’s hop right in.

1. Coupon marketing.

When it comes to running coupon marketing campaigns, some plastic surgery businesses only add their coupons on their website or post them on their social media accounts.

While doing those is fine and dandy, they miss out on a lot of opportunities by not adding their coupons on discount coupons sites.

Sadly, not many of them do this.

To give you an idea of how much opportunity they’ll miss if they don’t use discount coupon sites, check out how much traffic RetailMeNot and Dealspotr have — two of the most reputable discount coupon sites online.

Considering how both sites reach over millions of people visiting them monthly, can you imagine how high the chances are of others using your discount coupons if they can see it on both websites?

I’d also like to point out that I only shared with you two discount coupon sites.

Just by doing a quick search on Google, you’ll see countless other coupon sites that you can add your coupons on.

2. Webinars

Webinars are awesome in a lot of ways:

• You can do them for free.
• They have a personal feel to them since your audience can see you — which is great for building trust.
• You can address your audiences’ questions right then and there.

In addition to the points above, webinars are also great for building your email list or growing your social media followers.

That right there is crucial.

With a huge email list and a large group of social media followers, your chances of getting great results out of your surgeon marketing strategies drastically increases.

Such is the case because you already have an established group of people that are following your brand.

Before you start firing up your webinar, however, allow me to share with you X surgeon marketing tips that you should consider when running a webinar:

• Plan your content. Especially if you’re new to running webinars, don’t even think about winging it. Even influencers who’ve had their fair share of webinars still take the time to plan their content.

 

• Track your results. Tracking the performance of your webinars will help you determine if the event was a success or not.

You can check how many attendees you’ve had, your number of sales, or your number of sign ups (among other things).

Of course, as you continue to run more webinars, your aim is to keep on improving your numbers.

 

• Ask for your attendees’ feedback. There’s no better way to figure out how to improve your webinars than to ask the participants for their feedback.

An easy way to get your audiences’ feedback is to send them a survey.

• Be yourself. I know this is easier said than done. However, if you don’t want to turn off your attendees by posing as someone whom you’re not — in short, being fake — then you just need to let your true self shine.

Don’t underestimate your attendees by thinking that they won’t know that you’re faking it. A lot of marketers have suffered tremendously by making that mistake.

• Repurpose your webinar. Record your webinars then turn them into articles, videos, or infographics later on (among other types of content).

You get more mileage and value out of your webinars if you repurpose them.

3. Establish strategic partnerships.

Because of the kind of services that plastic surgeons offer, one of the best groups that they can establish relationships with are burn teams (or those in burn centers).

That way, should the burn center’s patients need plastic surgery, the plastic surgeon’s clinic will be the first facility their doctors will refer.

The more burn centers the plastic surgeons partner with, the more referral they’ll get.

Of course, plastic surgeons shouldn’t only limit themselves to partnering with burn teams. They can look for other experts in the medical field who have a high probability of referring patients to them (e.g., skin health specialists, pain specialists, etc.).

Now that I’ve explained the concept of how building a strategic partnership with other medical experts work, let’s look into how you can find these medical experts.

While there are several platforms that you can use, I urge you to use Linkedin.

What makes Linkedin perfect for the job is the fact that it is a platform for professionals. That being said, there’s a good chance that your target medical expert is on the platform.

Supposing you’re in Sacramento, California and you’re looking for dermatologists, you can do a quick search on Linkedin, then add filters to your search.

 

After pressing “Enter,” click the “People” tab.

 

Add location-based filters.

 

 

These are some of the profiles that Linkedin’s search results came up with.

Now that you have your prospect’s profiles, the only thing left for you to do is to reach out to them and build rapport.

What’s next?

What are some of the best surgeon marketing ideas that you’ve used in the past?

If you have several marketing strategies for plastic surgeons that you’d like to share with the community, then please add them in the comments section below. Cheers!