• Skip to main content

OnPoint Internet Marketing

  • About
  • Services
    • SEO
    • Social Media
    • Paid Advertising
  • Case Studies
  • Contact
  • Schedule Consult
  • Reviews
  • Case Studies
  • Blog
  • SEO Services
  • California SEO
  • Los Angeles SEO
  • Sacramento SEO
  • Amazon SEO
You are here: Home / Archives for backlinks

backlinks

How Successful Businesses Use External Backlinks

Craig De Borba

I still remember the days of link farms where tons of links would be shoved into a single page. It was a mess, but it worked.

Fortunately, what worked back then no longer works today.

This does not mean that external backlinks should be avoided. Rather, when you do use them, make sure that the techniques you are implementing bring you the right type of attention.

5 Paths to Success with External Backlinks

The following 5 strategies are rock solid for 2017. However, they might not be the only options to consider. While reflecting upon the following details, if you find a point that should be included please feel free to share it in the comments below.

  1. Creating Press Releases

A press release introduces new and returning viewers to key points about your local Sacramento business. While you can hire a SEO to help you with this make sure it is newsworthy and not just to increase rankings, it is a strategy that will typically backfire on them.

Done right you can generate quite a positive flow of attention for your brand with press releases. Attempting to tap into the excitement with fake news will not be advantageous for anyone, especially you and the corresponding image that you build.

If you really do have a new product people want to know about or an adjusted business objective that is important to your target audience, you have news worth writing a press release about. Just make sure that its seen as a resource of value in the eyes of your audience.

  1. Guest Posting Advantages

So many people miss the gold when it comes to guest posting. This is not your opportunity to flood someone else’s blog with references to you. It is also not time to offer low quality information that is of no value to their audience.

When you guest post, you are creating content for someone else’s blog. Let’s say they have 100 subscribers a day that come to their site. If your article is posted that translates into a possibility of 100 viewers that find your article, read your content and visit your site as a result.

I’m sure you can see the power of building a traffic funnel like that. However, what if they had 1, 3 or 5 thousand daily visitors?

  1. Building Niched Networks

Another reason to use external backlin

ks involves networking. No one is an island unto themselves, or at least they shouldn’t be. Especially when it comes to business.

The more you connect with industry Influencers within your niche the more they will think of you when referral opportunities arise. Why not offer to swap articles with associated links. Each of you offer high value to the others audience. The result will be quite positive for everyone involved, especially your viewers.Blogging bloggers on black chalkboard with marketing terminology.

  1. Opting into Sponsored Posts

The business world is full of big and little fish. Are you a little fish? At least smaller than someone you would like to have post a link to your site?

Why not offer to pay them to post your article?

No, I’m not talking about buying links here. At least not in the traditional sense that gets flagged by Google. Instead, as you are building your niched network be willing to sacrifice with real content for genuine results.

  1. Using Local Business Directories

This is a huge opportunity that so many businesses miss. Especially those with a more global focus. Being listed in databases like Yelp, Google+ and the like bring you targeted audiences directly from those platforms.

Increasing the number of local directories, you are listed in means that more people will find out about you, your products and your services. Done right, that’s bound to produce positive results for your business.

Integrating Social Media into Your Solutions

We’ve outlined 5 solid ways to build external backlinks for your web efforts without saying one word about Facebook, Twitter, LinkedIn or any other social media network. That ends now.

Once you have these various links built it is time to share them on these platforms and others like them. Why wouldn’t you want to do that?

After all, it increases your ability to be seen which can easily mean even more customers and clients securing your products and services.

Why Worry About External Backlinks

There are several answers to this question with a major one yet to be revealed. The obvious answer is that quality backlink building services increase the amount of people that find out about you. We’ve spoken about this throughout this article.

It takes effort to be seen.

If you aren’t seen you seriously decrease the possibility of people making purchases of your products and/or services.

Be seen.

But that’s not the half of it.

As you are going about building your influence via these backlinks you are being watched.

By spiders!

Algorithm effecting spiders with the chief one of interest being integrated into Google. As your influence increases so do your organic rankings on the search engines. That means more and more people will be finding out about you while they are looking things up on the Web.

Of course, that means more traffic which corresponding leads to greater results in your bottom line ROI.

Concluding Thoughts About Building External Backlinks

As you can see, there are a multiplicity of reasons why businesses today need to be building backlinks. If you aren’t doing things to get out in front of your audience one must wonder if you really are in business at all.

External backlinks are simply one of those things you need to be found doing.

On that note, which of the above strategies have you used with success? Please share your experience in the comments below.

If per chance your still on the fence about the power of backlinks and why you need them, we’d like to hear from you. What are your questions, your concerns, your thoughts? Feel free to share those in the comments below and let’s become the success of the web.

How to Create Natural Backlink Growth for Your Sacramento Business Website

Craig De Borba

As Sacramento business, owners pushing hard to increase your search engine rankings one factor to consider if you’re considering outsourcing your SEO is how do you make your backlink growth look natural even if outsourcing to a Sacramento SEO service?  In this video I break down the SEO growth curve of a website, the natural growth curve a website goes through as well as some unnatural curves.

If you think about, what is the first thing you do when you launch your website?

You’ll probably tell some friends, right?

You’ll share on social media and maybe email some people, asking them to come check it out!  Then, you’ll get listed in the all the business directories – Yelp, BBB, Google Maps, Chamber of Commerce, etc.  And this sharing on social media will continue to occur throughout the growth of your business.

Next, you’ll want to issue a press release to get even more exposure.  One of the things most businesses forget is this content should also be share through your social media channels.  So now your press releases are getting links. If you’re thinking about hiring a SEO read this post.

 

In this article from SEOBook they do a great job of breaking down the backlink growth curve.

Link growth profile illustration graph.
Image courtesy of SEOBook.com

 

Our spiky growth curves will most likey occur when issuing a press release, a piece of content goes viral, or some other big promotional effort.

As long as you didn’t spam or hire some SEO for $49 a month, then you’re probably safe. 🙂

Quality backlinks will usually stick (meaning not be removed or deindexed) leaving you with a higher level of backlinks.

 

Whichever methods of linkbuilding you are doing you want to be aggressive while still maintaining a natural growth and you want to be consistent.

Just building a couple links a month is really not going to get you to where you want to be.  You’ll want to keep promoting until you reach the spot where the site is getting good amounts of organic traffic and in the positions for the keywords you want.

Promoting your website is a bit like any other competition.  You train, you compete, you train more or you retire.  If your business reaches the top position and you stop promoting and building links, eventually one of your competitors whom is still linkbuilding will overtake your position.

Typically SEO campaigns can last anywhere from 6 months + depending on the competition in that market, because it takes a natural growth curve to establish a ranking that will be stable.

And stable rankings is what we all want.

 

 

7 Ways to Build Off-Page Backlinks

Craig De Borba

Search optimization, keywords, backlinks, analysis in different colors.When it comes to a search engine optimization process having a strategy for both on-page and off-page marketing is critical.

On-page SEO strategies refers to everything related to your actual website.

Off-page SEO strategies involve everything outside of your website which points into your project.  Following are 7 ways you can create these types of properties.

While off-page properties can lead to rankings for your Website, they can also drive traffic directly from the locations identified into your project.  Further, they have ranking factors which means that it is quite possible for you to find these properties on the first page of Google along with your own website and or blog.

3 Easy Ways to Build Your Backlinks

Targeting Low Hanging Fruit

Low hanging fruit involves creating content around a given keyword phrase for your targeted niche.  At first glance this might not seem like a link building method and is not a linkbuilding service, but it certainly can be.

Here’s how it works.

First, you create an extremely informative article that is full of great content that your niche will be targeted to.  This can include images, video and text plus more with the article part being at least 1500 words or more.

The above is all targeted around a designated low hanging keyword phrase that rankings quickly on Google and your niche will love.

Next, you promote this gem out to your network be it social media your email list or whatever relationship strategy you have built.  As your article builds momentum and climbs into position on the search engines other Web masters will find it, love it and link back to it from their own projects.

Chat, Instagram, infographics in purple, green and grey.The result will be highly targeted niche authority web properties automatically creating links for you.

Relationship Building

But why stop there?

As you become aware of these link partners, build relationships of value with them.  That could and should include brainstorming new ways that can be of positive influence for both of you as you continue to build your branded backlinks.

While you won’t gain value from the direct reciprocal linking approach, there are other methods such as writing a review article for each other that might work great.

Creating Videos

Who hasn’t heard about the idea of creating YouTube videos and how it can be of great benefit to your success online?

If your building anything on the Web today and not targeting videos with your strategy, I believe you are making a mistake.  Sure, we all only have 24 hours in a day and we need to be very selective.  Just don’t neglect the power of video marketing if you really want to make a difference for your success on the Web.

3 Less Known but Equally Powerful Places to Build Backlinks

Want even more powerful diversity within your work?

Consider working with the following types of properties.

Answering Questions

We already touched on answering questions within forums but that is just the tip of the iceberg when it comes to this strategy.  Many people are answering questions on Quora, eHow and Yahoo Answers as part of their off-page marketing strategies.

Sharing Documents

Another option is to create documents that will resonate with your audience.  Make sure the content is 100% unique to you and you’ll be welcomed on such sites as SlideShare.net and Scribd.

Here’s how this works:

Let’s say you wrote a 2,000-word article for your blog.  After posting it live, you can pull up a tool like PowerPoint and create a slide presentation which covers 5 to 7 key points about that article.  After all, the research is already done.

Once you have the slideshow ready upload it and you have 2 properties working for the price of one.  That becomes a win-win situation for you.

Submitting Images

While writing that article mentioned above, did you create some images to share with it?

Hope so.

Images can draw a significant amount of attention if they are done right.  Since those images belong to you, why not take time to share them out on image sharing sites?

After all, they are already created.  It just makes sense.Tips for knowing your meme audience for SEO.

Here are 4 to consider using:

  • Flickr
  • Tumblr
  • MediaFire
  • ShutterFly

Creating Infographics

A step beyond an individual image would be infographics that tell your audience your message in a visually oriented story format.  Images are very compelling on the Web and infographics are even more powerful.

Here are three places to consider submitting your infographic properties too.

  • visual.ly
  • com/r/Infographics
  • submitinfographics

And if you need a good infographic creator checkout Canva.

What’s Missing and Why?

There’s a type of property that seems like a “no brainer” to build backlinks from which hasn’t been mentioned so far.  It’s called social media:

Popular platforms would include:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
  • Google Plus

And the list goes on.

Why haven’t I taken time to include these properties in this conversation?

Or perhaps it has something to do with the reiteration of the above position in tweets that were sent out on June 6th, 2016.

So why pay attention to these types of properties at all?

No reason other than the massive amounts of traffic that can be realized thus.

While realizing organic ranks for your off-page strategies is important, it should not be your only focus.  Whatever you can do to drive visitors to your site from other popular locations should be done.

That’s why we highly recommend including social media marketing as part of your off-page strategy.

Concluding Thoughts About Creating External Backlinks for Your Website

Well, there you have it.

A variety of methods for building off-page power to your Website through the power of backlinks.  While many properties have been brought forward for your consideration there are always more that can be included.

That’s where you come in.

Which of the properties identified within this article have you used to drive traffic to your web properties?

Which are you going to start using now?

 

Call Us: (916) 293-0512 · (888) 775-9506


Copyright © 2023 · OnPoint Internet Marketing · Privacy · Online Presence Management · Sacramento SEO · Los Angeles SEO · Amazon SEO