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Since 2010 OnPoint has been helping Texas businesses build their brand by focusing on three key elements of a successful SEO marketing campaign — strategy + traffic + conversions = revenue.
Craig and his team are awesome. Their knowledge of internet marketing is extraordinary and their SEO service will help any website get onto the first page of Google, and stay there! With this team behind you, your business is sure to grow." - Yelp review
To create strategic and comprehensive SEO campaigns that help you reach your business goals.
What is SEO and How Does it Work?
If you are curious about how search engine optimization works, you may want to work with a Dallas SEO agency that can help you. The entire goal of search engine optimization is to help your website rank higher for targeted keywords, increase organic (non-paid) traffic and finally organic leads or sales.
If someone is looking for the products and services you offer, they are probably going to go to a search engine such as Google or Bing in the U.S., type in a query, and click on the results. You want your website to rank as high as possible in these organic positions to capture as many of the organic clicks as possible.
There is also the technical aspect of SEO which involves making your website pages easier to find and crawl by the Googlbot. Resolving any broken pages, reducing redirects or implement proper redirection and many other website technical issues.
That, in a nutshell is the goal of search engine optimization. The goal of this campaign is to improve the appearance of your digital fingerprint in the eyes of search engines. If you can make your website more attractive to search engines, you can improve your search results rankings. Because people tend to click on links that are at the top of the list, that is where you want your website to fall. A strong SEO campaign from a Dallas agency can help you get there.
SEO Campaign Breakdown
There are several important parts of your SEO campaign. Some of the most important parts of a strong campaign include:Keyword Research
Without a doubt, one of the most important parts of running a strong search engine optimization is keyword research. Even though you want to improve your rankings, you need to figure out what terms and phrases are most important to the products and services you offer. Keyword research is not something you can set and forget. It is something you need to stay on top of. The most relevant keywords to your business today might not be the most important keywords a few months from now.
Search algorithms change, and consumer behavior changes. Furthermore, the products and services offered by your company might change as well. That is why you need to perform regular keyword research to make sure you stay on top of the most important terms to your business.Keep Visitors Interested
Once a potential consumer is on your website, it is up to your content to hold their interest. A website with well written, organic content is much more likely to retain customers than a site that does not follow SEO requirements. A website with excellent SEO content will capture consumer interest and help increase the likelihood of generating potential leads.Quality Content Posted Regularly
When it comes to search engine optimization, there is no replacement for high-quality content posted regularly. It is critical for you to think about contents outlets you can use to disseminate helpful information. For example, technical articles might be helpful for your business. Or, you may be interested in starting a blog.
There are even companies that post podcasts from time to time. You should research with the help of a professional SEO agency Dallas-based. Then, you can figure out what type of content you should be posting regularly.Building Strong Links
Furthermore, you need to position your website as an authority in the field. The goal of search engines is to pull up websites that are most relevant to the needs of their users. Websites that are seen as authorities in their industries are going to be more relevant to the needs of users. One of the ways you can improve your domain authority is by building strong links.
There are several ways you can collect links that point back to your website. A few examples include:
- You can share guest posts on other websites.
- You can swap links with your business partners.
- You can look for unclaimed links on other websites.
- You can use contextual links when you post high-quality content.
Of course, you would probably like to make a customer out of everyone; however, this is not realistic. If you try to target as many people as possible, you are simultaneously going to target nobody. That is why you need to perform target market research. You need to figure out who the ideal customer is for your company. That way, you will have an easier time figuring out the terms and phrases you should be targeting. A few questions you need to ask if you want to identify your target market include:
- How old is your target customer?
- Are your ideal customers men or women?
- Where do your customers hang out on the internet?
- How much money do they make, or are they still in school?
- What are a few interests they have?
There is a saying that a picture is worth a thousand words. That is certainly the case when it comes to search engine optimization. People do not like to read a giant wall of text. Therefore, you need to take advantage of images and videos. At the same time, images and videos are not interpreted the same way as text.
You need to make sure search engines know what your images and videos are about. To do that, you need to make sure they are tagged appropriately. If you include meta descriptions, alt tags, and alt text, search engines will have an easier time interpreting the images and videos on your website. Then, if you share images and videos regularly, you should be able to improve your search results rankings.
Benefits of a Strong SEO Campaign
These are just a few of the many ways you can generate a strong search engine optimization campaign, especially with the help of Dallas SEO companies. Because there is a lot to do, you should work with professionals who can help you. If you can orchestrate a strong search engine optimization campaign, there are several benefits you will enjoy. These include:Low Cost:
Unlike paid advertisements, search engine optimization has a relatively low cost. For example, there are some people who decide to do search engine optimization on their own. They may not have to spend anything. Even though it is better to invest money and your SEO campaign by working with a professional service, the cost point of a search engine optimization campaign is relatively low when compared to other digital marketing methods.Sustainable Results:
In addition, a strong search engine optimization campaign provides sustainable results. For example, a single blog post that is well written may continue to generate traffic to your website years from now. You can enjoy the benefits of a strong campaign for years to come.Exponential Benefits:
A strong search engine optimization campaign can also lead to exponential benefits. What this means is that you do not have to continue throwing money into the same blog post or article for that article to generate more traffic for your website. Every time someone clicks on a paid advertisement, you are charged for that advertisement. On the other hand, you are not going to be charged every time someone clicks on a link to visit a blog post. Therefore, that single post can provide exponential benefits for your business.Target the Right Market:
Finally, if you are generating organic traffic through this campaign, you know you are targeting the right market. You are targeting people who have not yet heard about your website. Therefore, you are growing your customer base. If you want to grow your customer base, you need to work with professionals.
Because there are many benefits you will enjoy if you run a strong SEO campaign, you should work with professionals who can help you.
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If you're serious about building your business, it's time to take the next step. We can provide you with the exact SEO marketing strategy to catapult your business to the next level.