Client Name: Solution to Addiction
Niche: health, drug rehabilitation
Like most clients, Solution to Addiction was just not getting enough phone calls. Their website was not generating any leads so they wanted to try a paid advertising campaign. The client was completely new to paid advertising and had no idea how to approach it. They just knew they needed an expert partner who could increase exposure and leads for the business.
Our first step was to learn more about the target demographic so that we could create a plan to maximize results. We also analyzed the top competitors in the space, looking for things such as branding, messaging, as well as competitive spending. This helped us better understand the industry, the customer and as a result create a marketing message that would have the greatest appeal.
We launched three primary ad groupings to target different user intentions. Each ad grouping was paired with a coinciding custom lead generation page. Through this process we were able to narrow down the primary revenue-generating niche for the client and allocate resources more effectively toward this high-performing niche campaign.
In this case study we were able to reduce costs and increase conversion. The ROI on the campaign clearly indicates that the time spend in researching the industry was a worthwhile preparation for the campaign. Key metrics for this campaign include:
- Reduced CPC by $8.74
- Generate a 15% average conversion rate across all categories
- Achieve a 31% peak conversion rate on the top performing page
- Generate $3-4,000 in revenue for every $500 spent
What the client says
I am so happy with On Point Internet Marketing and what Craig has done for my business. With his expertise in running my AdWords campaign, I’ve gotten a wealth of qualified calls! It is really amazing what he was able to do by using his skilled knowledge. He is definitely my go-to person for all SEO and ad campaign tasks! – Mary Hines Owner – Solution to Addiction Drug Rehab Referral Service
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