Challenge
When All City Environmental a mold removal company came to OnPoint for SEO, the majority of their business was from referrals. Their website was not receiving many visitors with the exception of direct traffic generated through their business cards. Their website was not producing many leads for them and the existing Google Adwords campaign was underperforming. Paid ads were directed at the website but were not converting into leads and sales.
Solution
Through our interview process we were able to discover the top revenue-generating services for All City Environmental as well as entry-level services that the company was successful in selling. From there we isolated the top traffic-generating
keywords for these services in their industry and created custom lead generation pages for each category. Each page was optimized with graphics and copy that appealed to their target customer demographic.
We then augmented their SEO campaign with the newly found PPC data.
Results
The case study client experienced a lift in traffic and sales. Key metrics include:
- Increased conversion rates by 8%
- Increased CTR by 1.12%
- Business increased by over 50%
