Sacramento

Top Sacramento Tech Startups To Watch in 2018

Craig De Borba

Silicon Valley has been home to major tech companies for a long time, but Sacramento is now emerging as another important destination. Many companies are now considering moving to Sacramento. Some new tech companies have chosen to start in Sacramento over Silicon Valley which will hopefully boost the demand for enterprise SEO in Sacramento.

Factors responsible for the growth of Sacramento

Cost of Living: The high cost of living in the Bay Area is forcing about 200,000 people to move out every year and Sacramento is hoping to attract some of these people.
Housing Crisis: The housing crisis and wealth disparity in the area have also made many want to relocate to Sacramento.
Jobs: Labor is also very expensive in Silicon Valley making Sacramento the better option. There is stiff competition for the available labor making it challenging for the tech startups to attract and maintain the best talents.

Some of the top tech startups to watch in Sacramento

Electro Scan Inc.
This company was established in 2011 and develops sensors and cloud apps used to check and assess pipelines. The use of the next generation sensors helps in inspecting and identifying defects in water, sewer, and gas pipelines. The company has helped in reducing wastage of water, gas or anything transported through pipeline by identifying defects on time. Moreover, cases of accidents due to pipeline breakage may reduce drastically, thanks Electro Scan Inc. Some of the main clients are East Bay MUD and San Francisco Public Utilities Commission among others.

Medical Datasoft International (MDI)
MDI provides patients with a platform to explain and share their healthcare challenges. It enhances access to medical care by patients by supporting provider-patient interview streaming. The patients also have access to their medical history. Due to the accuracy of medical information given, physicians are able to provide quality care services.

Wyndow Inc.
Window Inc. is a company that provides businesses with real-time data and analytics that help in identifying the preferences of their customers. Companies that use Wyndow on their website, app or device can improve the quality of their interaction with their customers. Such business can record an improvement in their SEO, bookings, and see a reduction in marketing costs.

Rate My Neighborhood
Rate My Neighborhood is crucial to buyers and renters as it provides them with critical information about a given area that helps them make their decisions. The users have a chance to compare different places based on crime rate and commute time among other factors available on the network. The statistics provided help in improving one’s understanding of a given neighborhood. It enables people to choose the best places to open businesses or settle with their families.

ResQ Medical
ResQ Medical is a company that seeks to enhance efficiency and boost the productivity of healthcare workers by reducing documentation. The firm achieves this by allowing automatic recording of resident work hours. The system uses smartphones to record and generate real time report.
Information collected through ResQ Medical is not shared with other institutions. Its users can also communicate through the platform. It shows the in’ and out’ users thereby making it easy for those responsible to trace the availability of staff in a given health care center. Its use helps in enhancing adherence to ACGME guidelines.

Quicklegal
Users of Quicklegal app can easily access legal services. The users can contact their attorneys through video chat, call, or even messages. For those who find themselves on the wrong side of the law, Quicklegal provides the easiest and fastest way of accessing their legal agents. The app enables lawyers to advise and explain any legal matter. The Lawyers who use the app can serve more clients in a day and record a significant increase in the earning. The app has been critical in addressing the access-to-justice gap.

HomeZada
HomeZada is a home information system that enables homeowners to access critical information about their houses such as insurance policies, all financial details, and warranties among others. The users can get an estimated value of their property, home equity, and an estimated value of their home in three years.
The use of HomeZada helps in avoiding costly repairs by alerting the users when they should repair. Timely maintenance also helps in enhancing efficiency, thereby reducing energy bills. The safety and health of the family also improve thanks to this app.

In conclusion
The Sacramento City Council has invested enormous resources in attracting more companies to the town. Businesses that choose to relocate to the city have access to grants of between $10,000 and $25,000. The city understands the role of tech companies in enhancing entrepreneurship. It has set aside another $500,000 to lure technology companies.

Best Networking Events in Sacramento

Craig De Borba

Advancing your career as a mid-level professional, new graduate, tech startup founder or politician means you need to expand your professional and social circles. You need to find networking events near you and start connecting with the right people.

If you are in Sacramento, you have probably noticed that the city is spread out and it can be hard to find the best networking events near you. To eliminate this hassle, we have recommended some of the best local networking events in Sacramento that can help you expand your professional and social circles.
Read on find out which events made into this list.

1. Sacramento Black Professionals

This is a group of black Professionals of diverse ethnic backgrounds and all ages. All the members co

me together in informal and social setting to foster professional alliances, network and enjoy the company of one another. Other benefits of joining Sacramento Black Professionals include a chance to test local wine, cocktail hour, annual group trip, professional networking mixers and live jazz.

Sacramento meetup screenshot showing people in a group.

2. The Sacramento Speakers Network

The Sacramento Speakers Network is a great place for professional speakers, business professionals, entrepreneurs, consultants, coaches, trainers, experts, and authors to share resources, network and exchange ideas. Whether you are a newbie speaker or experienced business professionals, you will get a chance to mingle with the majority of members.

3. American Marketing Association Sacramento Valley

The American Marketing Association Sacramento Valley (AMASV) organizes several events for those who want to stay relevant in sales and marketing. Each event is designed with a specific goal and offered for both learning and networking experience. Some of AMASV’s upcoming events include Marketing Mashup: New Growth Industries for Marketers and How to Use Journey Mapping to Yield Fresh & Creative Ideas. Be sure to check the official website to find out more about these upcoming events.

American marketing association of Sacramento valley image.

4. Sacramento Metro EDGE

Metro EDGE is a program of the Sacramento’s Metro Chamber whose main aim is to develop, nurture and empower 40 and under 40 leaders. They achieve their goals through golf tournaments, workshop, mixers and community events. Some of its upcoming events include the Immersion Day 2018: Housing on the EDGE, and June In the Mix: Post Immersion Day Celebration.

Metro Edge in green and orange, metro chamber logo.

5. Sacramento’s HackerLab

Sacramento’s HackerLab provides a coworking and makerspace where participants can learn skills, meet people, and create something great. If you are an upcoming or experienced programmer, coder or developer who is interested in learning, sharing and networking with others, this is the best place to start. There are several events throughout the year that cover specific topics you can attend and meet others with your similar interests.

H in blue, hacker lab black image.

6. Sacramento Social Media Club

Sacramento Social Media Club was founded in 2009 and since then it has become the centerpiece for local and regional gatherings touching on social and online media subjects. If you want to participate in the online and social media Sacramento conversation or looking for ways to grow an active online community, this is the best place to start. Make sure club’s official website to know when the next event will be.

7. Sacramento Network After Work

Network After Work also organizes regular events for professionals from every background and any field you can imagine. These events which are held at new location each month allows you to meet and network with professionals at various levels in their careers. As a local Sacramento SEO consultant this is a downtown networking event that has been beneficial for business. Some of the upcoming events include Sacramento At Punch Bowl Social in 19th June 2018 and the Sacramento At University Of Beer in 24th July 2018.

Network after work, Sacramento event image.

8. The Urban Hive Events

The Urban Hive gives entrepreneurs, dreamers, builders, and changemakers a place to thrive, work, connect, network, learn, engage and collaborate with the like-minded individuals. This largest coworking community achieves some of its goals by organizing regular events. Some the upcoming events include WordPress: Ad Blocking And Its Effect On WordPress Websites, the Sanctuary for Inner Peace, the Startup Grind: Nicole Froker, and the SacPy: other Monthly Meetups.

Black background image with The Urban Hive in white.

9. Sacramento Business Journal Events

Sacramento Business Journal regularly organizes special events to facilitate professional networking. Those events are also meant to recognize and award industry leaders. The next event is the annual Women Who Mean Business awards luncheon which will be held on 23rd June 2018. The venue is the Hyatt Regency Sacramento located along 1209 L Street.

Red image with white lettering, Sacramento Business Journal.

If you like this post please Like and Share it! If you know of another great networking event in Sacramento, contact us so we can include it in the list.

Hire A Sacramento SEO Company In 6 Easy Steps

Craig De Borba

Over the last year there has been a rise in Sacramento freelancers and advertisers hitting the the pavement to round up any local business they could to sell them SEO services and you may have noticed the rise in companies doing Sacramento SEO. Facebook is flooded with so called “experts” who took a 4 week course on selling SEO to Sacramento businesses, many of whom have never ranked a site or generated traffic before.

To help you navigate the spam emails and phone calls your getting daily as a local business owner, I put together some marketing tips to help you hire the right Sacramento SEO specialist to help you increase your organic traffic and rankings.

Trends change, search engine algorithms change, the way consumers use the internet change, it is important to keep up with this in order to stay ahead of the game and be able to deliver great results.

When searching for a Sacramento SEO how do you choose the right company?

So here we are going to get to the meat and potatoes and how to weed through the companies offering SEO services. Some of these may or may not be important to you. Like having the company be Local is pretty big to some business owners I have spoken with and if you think of one that is important to you and its not here, feel free to leave a comment and I will add it.

#1 Results

Q: Is there company ranking for their own market or service?
When you Google the service your looking for (sacramento seo company, internet marketing sacramento, etc) does that company appear in the top 10?
Q: Are their clients on Page 1?
Where are their clients ranking and ask to see proof. Some agencies don’t like to expose their clients rankings especially if you’re a competitor to their client, but any reputable SEO marketing agency should be able to provide you with case studies, verifiable results, and references.

#2 Customer Service and Communication

Q: How big is there company?
You may or may not want to work with a very large SEO company. Many business owners I have spoken with have had terrible experiences working with large companies, because they treat you like a number.
There is no personalization and you more than likely will have an intern or at best customer service account manager that has no clue what is actually being done on your campaign.

Another very common story I hear is that there SEO/web designer/PPC expert/brochure designer disappeared and took weeks to reply to their support questions. So, how responsive is that company?

When you requested a consultation how long did it take for them to respond? You want to make sure that the communication is very high and fast.

#3 Are they Interested in YOU

Q: What questions are they asking you?
Are they trying to learn about your current Sacramento business status, future goals, and current marketing performance or
are they just trying to sell you a package?

A professional consultant will take time to interview you, to get in-depth details about your business, services, and target customers. They will be interviewing you just as much as you are interviewing them.
A professional SEO consultant will want to make sure you’re going to be a fit for them just as much as you want to make sure they will be a fit for you.

They are going to be interested in increasing your revenue and not just selling you a program.

#4 Location

Q: Is the company even located in the US?
This may or may not be important to you but I think it is important to most local businesses. I have spoken to many business owners who are giving me time just because I am here in Sac. They are getting hit with many calls a day from companies not in California and some not even in the U.S.

It is also very nice to meet someone you’re going to be working with, shake their hand, and speak face to face if at all possible.

#5 References

Q: Do they have a few clients past or present that you can speak to?
You don’t need 100 names but a few people to confirm they’re delivering real results and people are happy with them is always nice. Case studies can also fulfill this requirement.

#6 Cost

Q: Are there services really cheap?
SEO companies that offer really cheap pricing you should proceed with caution. By cheap pricing I would say anything under the $500 per month mark. Depending on the geographical region and number of keywords of course, but that is a pretty good benchmark.

Legitimate SEO services are not cheap and behind the scenes the service will have a lot of moving parts. There is content writing, outreach, back linking, research, strategy, management, just name a few.

An analogy I heard from a fellow SEO was that a full-time Starbucks employee has a salary of about $1,500 per month, to make coffee. It is not very real that you can pay someone less than a Starbucks employee to grow your business. SEO is a specialized field.

An exceptional winning service that delivers the best results will cost money and there is no way around that. In the end, it’s the results that matter.

How to Create Natural Backlink Growth for Your Sacramento Business Website

Craig De Borba

As Sacramento business, owners pushing hard to increase your search engine rankings one factor to consider if you’re considering outsourcing your SEO is how do you make your backlink growth look natural even if outsourcing to a Sacramento SEO service? In this video I break down the SEO growth curve of a website, the natural growth curve a website goes through as well as some unnatural curves.

If you think about, what is the first thing you do when you launch your website?

You’ll probably tell some friends, right?

You’ll share on social media and maybe email some people, asking them to come check it out! Then, you’ll get listed in the all the business directories – Yelp, BBB, Google Maps, Chamber of Commerce, etc. And this sharing on social media will continue to occur throughout the growth of your business.

Next, you’ll want to issue a press release to get even more exposure. One of the things most businesses forget is this content should also be share through your social media channels. So now your press releases are getting links. If you’re thinking about hiring a SEO read this post.

In this article from SEOBook they do a great job of breaking down the backlink growth curve.

Image courtesy of SEOBook.com

Our spiky growth curves will most likey occur when issuing a press release, a piece of content goes viral, or some other big promotional effort.

As long as you didn’t spam or hire some SEO for $49 a month, then you’re probably safe. 🙂

Quality backlinks will usually stick (meaning not be removed or deindexed) leaving you with a higher level of backlinks.

Whichever methods of linkbuilding you are doing you want to be aggressive while still maintaining a natural growth and you want to be consistent.

Just building a couple links a month is really not going to get you to where you want to be. You’ll want to keep promoting until you reach the spot where the site is getting good amounts of organic traffic and in the positions for the keywords you want.

Promoting your website is a bit like any other competition. You train, you compete, you train more or you retire. If your business reaches the top position and you stop promoting and building links, eventually one of your competitors whom is still linkbuilding will overtake your position.

Typically SEO campaigns can last anywhere from 6 months + depending on the competition in that market, because it takes a natural growth curve to establish a ranking that will be stable.

And stable rankings is what we all want.

How to Rank Your Google Maps Listing in Sacramento

Craig De Borba

Let me guess: You are looking for that one silver bullet that will get your Google Places page to rank number one in the Google Maps listing, aren’t you?

I don’t blame you.

After all, for a lot of local business owners, ranking number one in the Google Maps listing is the next best thing since sliced bread. Not only can ranking lead to bajillions of sales, but the business owners can also benefit from generating truckloads of leads and brand recognition — all of which are crucial to a business’ success.

And so the question becomes, what are the crucial things that you need to do that will help you improve your Google Maps listing?

I’m glad you asked.

I’m going to share with you 5 tips that will help you with just that.

Let’s hop right in.

1. Add your business in several business directory sites.

Improving your local business’ ranking boils down to Google verifying that your business is legitimate. The more your business name, address, and phone number is listed (or mentioned) in other sites, the more Google will see your business as legit — which ultimately helps you with ranking.

There are several ways that you can go about getting the citations (you can check your citations using Onpoint citations scan) . For one thing, you can look for business directory websites where you can add your business information.

If you aren’t familiar with how to find business directory websites, then you can use these advanced Google search queries:

Business Directory inurl:”About us”

Business Listings inurl:”About us”

2. Be consistent with your NAP.

NAP stands for name, address, and phone number.

While adding your business details on several directory sites is crucial, if you aren’t doing things right, the chances are good that your marketing efforts will end up going to waste.

What do I mean by “aren’t doing things right,” you might want to ask?

Well, for starters, if you aren’t writing your NAP the same exact way on each site that you’re adding your business details to, then you won’t get much out of your marketing endeavor.

If you’ll miss adding your street address (among other details), you will most likely confuse Google. After all, if the business you listed in business directory site #1 is the same as the business that you listed in business directory site #2, then both should have the same business details, right?

If the details aren’t identical, Google might see both businesses as different entities, when in reality, they’re just one and the same business.

3. Use a local telephone number.

Instead of using a toll-free number, you’d be better off using a local number for your Google listing instead. This helps Google verify all the more that you, in fact, have a business in the local area.

If you are keen on sharing your toll-free number, then you can add the information on your website.

4. Optimize your business page.

If you are truly serious about wanting to rank your Google Maps listing, then you need to give due diligence in creating your business page and do linkbuilding.

For example, you need to take the time to optimize your listing’s description by adding relevant keywords to it. Instead of saying, “seasoned digital marketer,” you can say “seasoned digital marketer based in Sacramento” instead.

Doing so will give Google even more confirmation about the identity of your business.

5. Get reviews.

Get others to review your page. When your Google business page has positive reviews, that will tell Google that you are a trustworthy business — one that is worthy of getting ranked.

However, if your business page doesn’t have any reviews, then Google wouldn’t be able to use Google reviews as a gauge to measure how “rank-worthy” your business is.

Allow me to share with you three of the best strategies that my team and I are using to grow the number of reviews on our clients’ pages.

1. Offer discounts or freebies in exchange for reviews.

Imagine offering your customers a 20% discount on their purchases in exchange for reviews on your business page?

Do you think they’ll ignore your offer?

If you’re like most people, then you’d be more than happy to write a review. After all, not only would it only take you seconds to write the review, but you’d be able to save a couple of $$$ (depending on how much you’d purchase) which you can use on more important matters.

2. Straight up ask your customers — the satisfied ones — to leave their reviews.

If you’ve been giving your customers nothing but the best service, then I’m guessing that you’ve had several of them reaching out to you at this point, telling you how happy they are with your company.

While there’s no way for me to tell how you’ve been responding to the positive reinforcements that your customers are giving, I urge you to take advantage of these favorable situations by asking them to leave a positive review on your Google business page.

Considering how they’re pleased with your service, the chances are good that they’ll do as you asked, and leave a review on your Google listing — a positive one at that!

3. Use contests.

Here’s a scenario: You sent your existing customers an email telling them that you are running a contest. You then proceeded by saying that the contest’s prize is an (insert an item that you know they’d die for).

How do you think would they respond if you’ll tell them that the only entry requirement is for them to leave a review in your Google Maps listing?

Do you think they’ll add a review to your listing so they can join the contest, or not?

While there are certainly some exceptions to the rule, I’m sure you’ll agree with me if I say that most of the people will add reviews so they can join the contest.

While there are several methods that you can use to go about getting more reviews, the three tips that I shared above should be deadly enough to move the needle for you.

That being said, be sure to use the tips, and not just read and forget them.

(After seeing the results from having used the points that I shared, you are more than welcome to come back and share your experience in the comments section below.)

What’s next?

If you don’t have ample experience in digital marketing, ranking your Google maps listing can be such a headache. This is particularly the case if you’re a Sacramento based business and your competitors are ranking using SEO and are working with a seasoned Sacramento SEO consultant who know the tricks of the trade of optimizing Google business pages.

If you are sick and tired of not being able to see your business page in Google Maps listing, then allow me to help you with that.

Tips For Launching A Sacramento Business

Craig De Borba

Internet marketing could be the key to achieving a sustainable startup business in the area, no matter which industry you have chosen. But before you dive headfirst into a marketing initiative, begin with the knowledge of local laws, regulations, and guidelines and a solid plan for addressing each.

Launching a Sacramento Business

You’ve developed a great idea for a product or service. Now is the time to act on that idea! You might be anxious and think that Sacramento internet marketing should come first, but it’s more beneficial to work through the steps below. After all, skipping past key business laws could be a financial nightmare that stifles business success.

1. Assess Your Needs – Create a business blueprint that maps out every need, potential risk, and route for growth. Who is your target audience? Analyze the best location to fulfill the needs of that target demographic. If your business doesn’t have a physical location, Sacramento internet marketing will be even more crucial for exposure. However, you should still follow the other guidelines below.

2. Establish a Legal Structure – If you yourself are not familiar with business law, that’s okay. You don’t need it to run a business. What you do need, however, is a team of people who are familiar with the legal needs of a business. Consider hiring a business attorney and tax consultant who can help you build a legal structure. Depending on how you establish your business, they might need to assist you in registering with the Corporate Legal Unit.

3. Check Zoning Regulations – Check with the City’s Community Development Department before finalizing a location or signing a lease to ensure that the location is zoned for your type of business.

4. Finance Your Business – If you cannot finance your startup through personal savings or family support, you can utilize the Small Business Administration as a resource for other financing. You may also consider finding donors and investors.

5. Register a Name – Name your business and file a fictitious business name (FBN) statement with the Sacramento County Department of Finance.

6. Obtain a Business Operations Tax (BOT) Certificate – All businesses that operate within the city of Sacramento must obtain a BOT to pay a business tax.

7. Review the Hiring Process – Get a Tax Identification Number and an Employer Identification Number from the IRS prior to hiring. Contact Social Security to prepare to pay Social Security taxes. Obtain worker’s compensation information. And finally, register with the Employment Development Department after hiring anyone to figure out disability insurance, unemployment insurance taxes, employment training taxes, and income tax withholdings.

8. Obtain Permits – To comply with local and state business regulations, you may need permits that show compliance with building codes, fire inspection, and revenue.

9. Networking – Regardless of what industry your in networking has always proven beneficial for growing and developing business. Sacramento has a variety of networking events that allow for making the right kinds of connections. You never know who you will meet!

After finalizing the legal details above at the Sacramento city hall, you’re ready to pursue a SEO marketing plan, one which should always include a Sacramento SEO company. For most business startups, that means you’ll be hiring a local Sacramento marketing company with the experience and knowledge needed to capitalize on your specific industry within the organic local business map market in Sacramento.

Internet marketing that isn’t optimized for an area can be worthless, depending on your product or service. Keep that in mind when creating a marketing plan. For instance, if you own and run a startup landscaping business, you don’t need to reach internet consumers in other cities and states.

OnPoint Internet Marketing can ensure your business is reaching your target audience through quality website copy, SEO, social media marketing Sacramento CA, and online advertisements. We can build a Sacramento internet marketing plan that unifies your brand and funnels in new traffic for new opportunities. Business growth begins here. Call us today at (916) 293-0512.

Improve Your Sacramento Website’s Speed and Appeal

Craig De Borba

In a world driven by social media, businesses often forget the power of a well-designed website. Social channels are highly effective in reaching out to find new leads, but a website gives your business an online storefront, a central location where users can learn everything they need to know about your company. There are a few things to keep in mind for maximizing your site’s potential. Here are 6 ways to improve the function and appeal of your website.

Understand the objective. Whether you’re building your site from scratch or revamping your existing site, it’s crucial to have a clear objective. Is the main function to sell a product, explain a service, provide industry news, or a personal blog? Knowing these details ahead of time will help you design a user friendly layout for your site.
Keep it simple. When building a site, it’s easy to get carried away with fancy plugins and flashy graphics. But the truth is all of those will bog down your site’s performance and likely distract the user from your product or service. Keeping things simple doesn’t mean that your site needs to be bland and boring. Creating a visually pleasing site can be achieved without going over the top.
Clean it up. You wouldn’t want people walking through your place of business when everything looks completely out of order. Your website is just as important, if not more, than a brick-and-mortar storefront. Create a clean homepage that grabs the user’s attention and immediately provides a clear value of the site.
Keep your pages clean and organized with each page of your site serving a clear purpose. Don’t go overboard on pages, as too many pages can create confusion.
Reduce file sizes. Large videos, photos, and flash files slow things down dramatically, especially for users with slower connection speeds. Studies show that if a site functionality is poor, a user is far less likely to continue browsing and will likely not return. You can still offer this content by creating smaller files and putting larger files on designated pages on the site. For example, instead of putting a 10-minute HD instructional video on your homepage, create a video thumbnail that brings the user to a new page when clicked. That way, your homepage loads quickly, while users who are interested in your video can still access it.
Keep things fresh. Give users a reason to want to return to your site by regularly updating the info, news, and other content on your site. Using a simple plugin to display business news or posts from your social channels can help keep your featured content relevant and timely.

Your website is an invaluable tool that can help reach users virtually anywhere and bring in revenue around the clock. Keep these 6 tips in mind for your site and you could be seeing a dramatic increase in traffic. Are you looking for help with your website or online web presence? OnPoint is located in Sacramento and specializes in internet marketing and is a Sacramento SEO expert . Want to hire a SEO or are looking to grow and increase their digital reach? Get in touch with us today to discuss your needs and possible solutions.

Sacramento Online Marketing Strategies For Lead Generation

Craig De Borba

Internet marketing strategies differ considerably, depending on goals, ethics, and numerous other factors. The Internet is an incredibly competitive place and growing increasingly so every day. Small business owners in Sacramento with modest budgets are in direct competition not only with other small businesses but also larger corporations with their richly funded Sacramento marketing departments. Attracting their attention is a difficult task as prospects are easily distracted on the information highway and on the various social media platforms.

Market the small business with affordable and practical solutions, as by joining LinkedIn. Free to use, it allows entrepreneurs to create a group where they can share valuable information and resources, and receive compensation through increased traffic to their sites.

Aim to be featured in a popular niche blog. Seek out the best blogs in the chosen niche and contact each owner. Suggest ideas and articles to write that would benefit their readers.

Write an E-book about a niche, or about particular industry-related issues. E-book sales can deliver impressive profits when uploaded to Amazon, but the ultimate goal is geared toward lead generation to lure readers to the desired website by generating interest from consumers for different purposes. Busy entrepreneurs or those who lack confidence in their writing skills should hire ghostwriters to produce their professionally written material.

An affordable book price will reach a wider audience. Use SEO services and direct marketing strategies, like email list marketing, to generate more leads. Businesses of all sizes use direct marketing because it seeks a call to action and emphasizes easily tracked and measurable responses and results. An Amazon E-book provides more than sale profits when the giant retailer is permitted to have a sneak peek of the book. Embedding those pages with links provides the opportunity to apply direct marketing strategies focused on the shoppers who did not purchase the book.

Create a sophisticated and smart YouTube video to market a business, on what may be the most powerful platform available today. Choose a headline that consists of popular niche-related keywords, with a clear message and a call to action. As most entrepreneurs already have the necessary equipment and software to create a decent online video, no further investment would be required.

Multiple ways of attracting targeted traffic to a website exist, with each one potentially increasing revenue-generating opportunities. Applying numerous techniques and strategies will continuously grow the list of leads to survive and thrive in the highly competitive business landscape.