Amazon Search Engine Optimization Customized To Fit Your Product Market
We help Amazon sellers build their brand by focusing on three key elements of a successful SEO campaign — strategy + traffic + conversions = revenue.
To create strategic and comprehensive SEO campaigns that help you reach your Amazon business goals and sell more product.
How Amazon SEO & OnPoint Can Help
If you have a great product on Amazon that is not generating sales, SEO or conversion rate issues are a likely cause. With a professional marketing agency like OnPoint, you can get your product to the front lines of the Amazon market. No need to become an SEO expert yourself.
An Amazon SEO expert is familiar with conversion rate optimization, as well as continuously keeping up with the search algorithm. Your product will then consistently be among the top of the Amazon search list. This means that your products will be seen first and are therefore more likely to be purchased. That is, provided that you have visually appealing photos and solid descriptions.
When it comes to online sales, including selling through Amazon, marketing is key. You will of course need to find ways to make your product stand out from the competition; but you will also need to ensure your product is ranking high in the search engine. That way, Amazon searchers will find it quickly. Humans are creatures of convenience and will often choose the first product that shows up and looks appealing. If you are new to marketing, hiring an expert to help design your product page is certainly worthwhile.Why OnPoint
OnPoint is a specialist in Digital Marketing, SEO, Social Media Marketing, and conversion rate optimization. However, On Point is more than just a marketing agency; we are a team that can help you grow your business. The company focuses specifically on helping a wide range of businesses thrive in the changing market. OnPoint has everything you need to help promote your products and increase your revenue
OnPoint prides itself in our top-notch team, great service, and solid results. You won’t find just one person who knows a bit about everything. Rather, we work together for the success of your company.
Getting your product into the prime spot in the Amazon and Google search is key to ensuring sales. Perhaps you are struggling with Amazon SEO or just want to give your product the best possible start. Either way, contact OnPoint today to help ensure your product’s success.
SEO for Amazon
Amazon is home to thousands of products, from books to kitchenware and even groceries. Because of its reputation for reliability, good customer support, and overall popularity, Amazon can be a great place to sell your products and even launch an online business. However, before you can generate a profit, consumers must notice your product.
This is where a working knowledge of Amazon SEO and collaborating with an expert internet marketing consultant, like OnPoint, can help make all the difference. Let’s break down what you will need to make your product successful on Amazon. Amazon + Google = massive power
Like search engines, Amazon uses an algorithm for its search options. Amazon’s SEO algorithm is called A9 and it is actually a bit different from the standard search engine program. The Amazon SEO ranks products based on both performance and relevance. For instance, a new product that does not have many sales will rank lower than a product that has already sold a few hundred units.
You will also need to make sure that you are using the correct “keywords.” These are the terms that will be searched most often. When coming up with keywords, think of the terms that that consumer can possibly enter into the Amazon search box while looking for your product. Every Amazon product has a title and product description.
And while filling out your product information on Amazon is not difficult, you will need to figure out which words carry the most weight in the A9 algorithm. Then, use these words in the title and product description.
Ranking your Amazon products high in the SERP's (search engine results pages) is key to capturing NEW customers whom have no heard of your brand yet. They are using keywords associated with your product or category, and these keywords can have massive search volume.
We are talking search volume in the hundreds of thousands per month, imagine your product on the trusted Amazon platform ranking #1 for a keyword that gets hundreds of thousands of hits per month.Combine SEO for your Amazon product with the power of Google, Yahoo and Bing and you can see your brand and sales soar.
Benefits of Amazon SEO
Amazon SEO is particularly tricky because the A9 is an organic algorithm, meaning that it changes on a regular basis to better meet consumer search needs. While you do have options for advertising online, or even within Amazon, mastering the algorithm, or even hiring a specialist, will help keep your product stay on top. Here is why you may consider hiring an Amazon SEO expert.Bigger Online Presence
While Amazon is not the only place to sell your product, it is arguably one of the best places. With millions of users and billions of dollars in sales in 2017 alone, Amazon has become a household name. So, have a better ranking in Amazon will inevitably lead to a greater online presence.Rank#1 in Google, Yahoo and Bing!
Imagine your Amazon product listing getting thousands of hits every month from organic search traffic. If your Amazon page is optimized, it can and will also rank in other search engines. This is why Amazon SEO is so powerful: it opens up listings to get massive traffic not just from Amazon but also from Google, Yahoo, and Bing.Get the Best Leads
With nearly limitless product options available to consumers, meeting the basic Amazon listing requirements is not enough. This is where having organic Amazon SEO content can distinguish your product. While keywords are important, having content that is interesting and informative is more likely to retain your customer’s interest.
Working with a consultant can help you develop and maintain organic SEO that not only works with the A9 algorithm but will also attract consumers who are most likely to purchase your product. Those types of consumers are the best types of leads.
Spreading yourself thin in terms of advertising can be detrimental to your ROI. While search engine marketing can be effective if you know how to target your consumer base, it can get expensive. However, when you have expert content that is designed to attract the right audience, you are more likely to generate a higher return on your investment.
Hiring a competent SEO agency like OnPoint can help your product get noticed in Amazon’s competitive marketplace; and this guarantees an increase in sales.
Work With A Top Amazon SEO Expert
If you're serious about building your Amazon business, it's time to take the next step. We can provide you with the exact SEO and marketing strategy to catapult your Amazon business to the next level.