Do you have a Product ready to launch into the Marketplace? The Product Launch Formula (PLF) created by Jeff Walker is responsible for over $200 Million Dollars worth of Product Launches. Launch your product into the marketplace with the right team of trained Product Launch Managers on your side.
What is a Product Launch?
A product launch is a carefully controlled, strategically coordinated and executed release of a product or service into the market place specifically designed to achieve maximum sales velocity and profitability in the marketplace.
What is the Goal?
The goal of a product launch is to build high levels of excitement and anticipation, so that when your product becomes available, you have customers or fans (in the case of an Artist) eager to buy, as well as joint venture partners and affiliates lined up to sell it.
With a Product Launch it is not uncommon to experience a years worth of sales in 1 week. In fact, it happens more often than not.
On Friday evening June 29, 2007 the original Apple iPhone™ went on sale in the United States. People crowded outside AT&T store fronts and Apple’s retail stores just to attempt to be the first to get their hands on one.
“By the close of business, Apple had sold close to 700,000 iPhones. The iPhone made well over $300 million in profit during its weekend launch. Apple stock jumped over 40%. “Now THAT was a product launch.…”
And even more recently iPhone 4 reached over 600,000 units just in pre-orders! Thats a Product Launch.
Other Internet Marketers who have done Product Launches reads like a “who’s who” in Internet Marketing.
Mike Filsaime (Butterfly Marketing), John Reese (Traffic Secrets), Frank Kern (Mass Control), Andy Jenkins (Video Boss), Rich Schefren (Strategic Profits), Don Crowther (SMARTS), an many more.
Product Launches can be done and are done in nearly every industry you can imagine.
- Real Estate
- Books and Authors
- Stock market trading
- Poker training
- Consulting services
- How to write love letters
- How to use Photoshop
- How to correct your vision without laser surgery
- Rolling out a stock launch
- Band accessories
- Health and exercise membership site
- Massage therapy
- How to play guitar
There are many more, but you get the idea.